Perry Marshall

I've purchased several of Perry's products. He's got a lot of great insights, and partners with a lot of other great people to round out his offerings. His stuff is definitely not cheap, but it is worth it. His consulting rate keeps going up - right now it is at $1300/hour, and if I had a solid business established with the right cash flow I'd snap that up.

Perry deals a lot with businesses that want to grow and develop, more than with startups. (although I would say his stuff is useful in that context as well)

For example, check out:
Tactical Triangle: The Ultimate in Marketing Simplicity

VERY insightful about internet businesses overall, and what to focus on.
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Wow that's a name I haven't heard in awhile.

I remember learning about Adwords from some of his stuff. Back when Adwords was viable.

Honestly its the first time i am hearing about Perry Marshall. Whats is her services? Whats your review about the products you bought? Were they helpful or not?

LOL. I think I have some of his stuff from back in 2006. It shows up on my ipod shufle mix every once in awhile which is why I remember his name.

From what I remember he doesn't offer any "secret" recipes or anything you can't find on your own or spending lots of time researching PPC.

Personally, im not a big fan of Perry Marshal. He is full of hype and his tactics arent the best imo. I remember, in one of his courses he teaches people to avoid aiming for top 3 ad positions and aim for positions 4-6 becasue they have the highest ROI. I am not sure what data he had at but anyone who's done paid search knows that it pays to be on top even if you are paying $20 per click.

If you are really into adwords, I recommend you buy Advanced Adwords by Brad Geddes or attend one of his seminars. The guy knows Google Adwords like the back of his hand. The book is pretty old now but it will still help you develop strong fundamentals for paid search like understanding search psychology, keyword research, quality score, ad copy writing, structuring an account, campaigns, adgroups etc. You can find Brad at certifiedknowledge.org

Actually, the best position for your Google ads depends on the conversions that you get off of it. While the first positions might give a better click through ratio and more clicks, I've found that often the lower positions are not only cheaper, but contain better customers i.e. people more likely to actually buy.

Perry makes the point that you have to consider all the factors for your particular situation, including all costs and all income. The actual ROI for lower position ads CAN be higher than the first couple of positions.

To exaggerate - imagine that you get 1000 clicks from postion #1, at $3.00 per click. Let's say you get a 1% conversion rate -- 10 sales. Now let's say you get 100 clicks from position #4, at $2.00 per click. Now assume you get a 3% conversion rate for these clicks - 3 sales.

Position #1 - $3,000 costs / 10 sales = $300. per sale
Position #4 - $200 costs / 3 sales = about $67. per sale

Best thing to do? Buy more ads at position #4!

The actual numbers will vary, but my point is that you need to track not just clicks, but the entire conversion chain.

Also - specifically for position #1 - in several accounts I've managed, position #1 in particular gets a bunch of spurious clicks that don't convert. Some folks seem to just click on the first thing without looking closely.