Let's go over the PRO's and CON's of this Fortune 500 business.
#1 search engine in the world
great email service
-deindex/penalize sites on a whim, without providing any explanation
-worst customer support ever
-constantly changing algorithms and effectively bankrupting legitimate (and illegitimate) business's overnight
-mass banning of adsense/adwords accounts
-dozens of failed products
-hypocritical ("don't post ads above the fold, while we put ads above, beside, under, in between every freaking search result)
the list goes on and on ...
If ANY other company did stuff like this people would be picketing in the streets! The reason they can get away with this is most "normal" people have no idea what is going on. Only us marketers see first hand the uncontrollable behemoth that Google really is.
This post may be a bit extreme, it is 2:30 am here , but all I keep reading about is Google screwing over everybody by deindexing, banning, etc and I feel like there is just nothing we can do about it. Maybe this will get some people thinking, or at least spark some discussion about ways to branch away from Google because basing your business on them is like playing Russian roulette.