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Ranking Branded Keywords

by adamcm
7 replies
  • SEO
    • |
Hi all,

When I often do keyword research I often see many brand names used along with the keyword as well. So for instance if I am promoting a site on jackets, you would see keywords such as "columbia jackets", "north face jackets", etc. What I find strange is that often times the sites ranked in the Top-10 do not have many backlinks, but do have strong domain backlinks. Are these types of keywords easy to rank for? As a search if I am looking for columbia jackets, I would hope Columbia's website is my first result. I would then hope for other stores offering the Columbia jacket in the next few spots.

Are people able to rank for these types of branded keywords? I've done about 10 queries so far using different products and haven't seen too many affiliate sites ranked to high leading me to believe somehow Google is able to detect this?
#branded #keywords #ranking
  • Profile picture of the author adamcm
    Bump for the morning crowd. Anyone have any advice for these types of keywords?
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  • Profile picture of the author OmarNegron
    I have noticed that brands usually tend to be able to rank a bit easier but it ALL depends on the top page factors.

    Sometimes you can find a gem though!

    But again the rankings depends on the comp sometimes there easy sometimes there not.

    =-)

    -Omar
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  • Profile picture of the author igl0w
    you can ran kthem but you wont outrank the brands.
    i outranked brand website once but that was not in google.com but one of country variations [product was country brand tho]
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  • Profile picture of the author kimseo
    Originally Posted by adamcm View Post

    Hi all,

    When I often do keyword research I often see many brand names used along with the keyword as well. So for instance if I am promoting a site on jackets, you would see keywords such as "columbia jackets", "north face jackets", etc. What I find strange is that often times the sites ranked in the Top-10 do not have many backlinks, but do have strong domain backlinks. Are these types of keywords easy to rank for? As a search if I am looking for columbia jackets, I would hope Columbia's website is my first result. I would then hope for other stores offering the Columbia jacket in the next few spots.

    Are people able to rank for these types of branded keywords? I've done about 10 queries so far using different products and haven't seen too many affiliate sites ranked to high leading me to believe somehow Google is able to detect this?

    Usually Branded keywords are easier to ranked as compare non-branded ones but again it's matter of on-page and off-page optimization
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  • Profile picture of the author paul nicholls
    if you go for something like "dewalt cordless drill fw7637 hg"

    there is never that much competition, of course there wont be much traffic for those types of keywords but the conversions will be excellent

    ive also found that the work "best" also converts nearly as well as brand name keywords

    paul
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  • Profile picture of the author hav3n
    Getting on page 1 is very easy unless you're talking about a very popular product with many vendors who might also sell that product. (and want to rank for it)

    Out ranking the brand is more difficult.
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  • Profile picture of the author coronaborcalis
    I have experience optimizing that kind of site and that is possible as long you build solid backlink. One thing that you have to remember is monetizing strategy, if you are planning to monetize it with AdSense you have to make another plan because my account was disable because making that site without permission from the owner
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