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seo for ecommerce homepage

by ShaneMcc
10 replies
  • SEO
    • |
Hi I have an ecommerce site which currently sits at around position 6 for a popular 2 word keyword phrase. Unfortunately number 6 doesnt quite cut it, with increasing local results the traffic is quite bad. I am trying to rise up the rankings and would like to get to number 3 or 2 but to date I cant seem to get any higher. I have checked out teh backlink profiles of teh sites directly above me and on paper i should be kicking their ass, i also have a higher mozrank etc. I have a lot more higher pr links but I am not moving any higher. I cant understand how they have such a high ranking.

For ecommerce websites does having a number of relevant paragraphs of text on your homepage significantly help with your ranking?

Does anyone have any tips for moving up the first page in fairly
competitive serps?
#ecommerce #homepage #seo
  • Profile picture of the author debra
    What niche are you in. I can help a lot if I knew what niche your ecommerce site focused on.

    If you appear to be kicking a$$ on links then maybe it's how you've distributed your links and targeted your market reach.
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  • Profile picture of the author debra
    Originally Posted by ShaneMcc View Post

    For ecommerce websites does having a number of relevant paragraphs of text on your homepage significantly help with your ranking?
    Relevant content leading into your product is always a good thing. But, it's not just the about the "homepage" when it comes to ecommerce sites. In fact, with ecommerce sites, less emphasis is put on the homepage and more emphasis is placed on the actual product pages (inner pages).
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    • Profile picture of the author ShaneMcc
      I dont want to reveal my niche online, can i pm it to you? It is clothing related.
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      • Profile picture of the author Aussie_Al
        You need to add a blog to it

        if your site is My Clothing Store .com

        add My Clothing Store .com

        Add relevant articles, reviews etc - if you use wordpress and say post 2-3 articles etc a week you will def see a jump

        Also on your blog ad your twitter feed so its constantly being updated

        Also look into adding deeper descriptions, further info to your products - esp if you are just copying and pasting the manufacturers descriptions
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        • Profile picture of the author gearmonkey
          Originally Posted by Aussie_Al View Post

          You need to add a blog to it

          if your site is My Clothing Store .com

          add My Clothing Store .com

          Add relevant articles, reviews etc - if you use wordpress and say post 2-3 articles etc a week you will def see a jump

          Also on your blog ad your twitter feed so its constantly being updated

          Also look into adding deeper descriptions, further info to your products - esp if you are just copying and pasting the manufacturers descriptions

          I came here to say this.
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          My Guitar Website | My SEO Blog - Advertising spots available.

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  • Profile picture of the author John Williamson
    Have you compared your on-page SEO profile to your competition's? Off-page isn't everything.
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    • Profile picture of the author ShaneMcc
      The difficulty is with ecommerce sites I feel having a lot of text on the homepage takes away from the look of the site, which is why I don't have any on my homepage. However if having relevant text on your homepage is very important for ranking purposes in ecommerce searches then i will have to do this.
      For some reason a number of sites are beating me in the serps yet their backlink profiles are very weak, so I am trying to work out the reason why this is happening. I don't know if it is relevant text on the homepage, age of other sites, age of links to other sites etc.
      Has anyone any experience of being in a similar situation as this is very frustrating?
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  • Profile picture of the author bob770
    Have you go through your "On-Page" factors completely, you are focusing on Back Links but have you concerned with On-Page that's a must for being higher in Rank.
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  • Profile picture of the author OliviaSSLGuru
    Move step by step guidance using on page factor, off page factors, and social media optimization aspects to get the success of eCommerce business.
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  • Profile picture of the author patrick0001
    My experience with e-commerce site, each sub categories must have inbound link from external site. By doing this, it can effectively target each product niche.

    When overall categories have PR, good impression and CTR, your site will stand a better chance to get rank on high competition keywords.
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