Adwords Display Network

6 replies
  • SEO
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I've done well with the search network, and now want to test the display network a bit. I just wanted to drop by and see if anyone has any advice on starting out that way, or knows of any report/WSO or anything that deals specifically with that area. I'm always fine with paying for a bit of great information. Thanks.
#adwords #display #network
  • Profile picture of the author WebPen
    Try using animated banners (.gifs), and having ugly text banners.

    Even though some fancy banners do well, text and ugly banners often get the highest CTRs
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  • Profile picture of the author LegionNate
    Justin, awesome thanks. Is it also ran through display network where your text ads show up on other people's sites (Adsense), instead of creating actual banners?
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    • Profile picture of the author SamSnead
      Originally Posted by LegionNate View Post

      Is it also ran through display network where your text ads show up on other people's sites (Adsense), instead of creating actual banners?
      That is correct, it's best to create both text ads as well as banner ads since some adsense sites only allow one or the other. So in order to ensure maximum exposure all variants should be available.

      Also I am guessing you are setting up a campaign specific for the display network? If not, definitely keep it separate from you search campaign and bid low for starters. If you are going to use banners make sure you use the most common sizes.
      728x90, 468x60, 300x250, 160x600, 120x600.

      I manage multiple profitable campaigns that utilize both search and display networks and can provide additional insight if needed.
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  • Profile picture of the author WebPen
    Yeah man I'm like 99% sure it is,because the Search network is just for when search results come up.

    So to get your ads on other people's sites, it'd be the display network.
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  • Profile picture of the author davidsu
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    This is what I do when I started using Adwords...

    Contact the Adwords Rep and ask them to create a campaign for me. They will do everything for you and your ads will be approved in short time.

    In this way, you could learn directly from the expert, learn the display network system without spending a lot of money to find a suitable campaign.
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    • Profile picture of the author KirkMcD
      Originally Posted by davidsu View Post

      In this way, you could learn directly from the expert, learn the display network system without spending a lot of money to find a suitable campaign.
      When google creates a campaign or suggests changes, they are designed to maximize google's profit not yours. Never take their suggestions.

      Back to the original topic, unless you pick the sites you want your ad to display on, expect a lot of click fraud. In that regard, cut your bids from the search network by 90% when starting out. If you are already under $0.10 though, keep it about the same.
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