Targeting Bing/Yahoo for SERPs

18 replies
  • SEO
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So what works for better SERPs for Bing/Yahoo? I'd much rather target them than Google at this point.
#bing or yahoo #seo #serps #targeting
  • Profile picture of the author socialbookmark
    Why do you think optimizing your website for Bing/Yahoo is better than Google? Did Google penalize your website or something like that? Google brings much more traffic than any other search engine for your website according to my experience.
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    • Profile picture of the author dmtaylor247
      Originally Posted by socialbookmark View Post

      Google brings much more traffic than any other search engine for your website according to my experience.
      Not if you pick the right keywords...
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  • Profile picture of the author knocksense
    Agree with socialbookmark.. traffic from Yahoo and Bing is way too little.
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  • Profile picture of the author scrapcar
    Yes stick to google i go next to no traffic through yahoo and bing.
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  • Profile picture of the author LarryHaywood
    While I agree Google has the most traffic, I would also be interested in anything special you're supposed to do to get Yahoo/Bing traffic in addition to G.
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  • Profile picture of the author zonkow
    I'm ranking quite well for my keywords on Bing and Yahoo. However they don't provide even 5 percent of the traffic that google did before the latest algo change.
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  • Profile picture of the author wolfmmiii
    Folks...Let's think this through for a moment before making inaccurate statements.

    Which scenario do you think brings a site more traffic?

    A) Ranking on the 23rd page of Google for "buy widgets here"

    B) Ranking on page 1 of Bing for "buy widgets here"

    I'm pretty sure it's an easy answer.
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    • Profile picture of the author Architex
      I also get much longer time on page and more pages viewed though Bing and Yahoo.
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      Architex
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    • Profile picture of the author looking4adsense
      I agree, some of my keywords rank very well on bing, at #1 position, they bring in a lot of traffic. The same keyword rank at #26 position google, and bring zero traffic.

      I think it's worth it to investigate how to rank well on bing.

      Originally Posted by wolfmmiii View Post

      Folks...Let's think this through for a moment before making inaccurate statements.

      Which scenario do you think brings a site more traffic?

      A) Ranking on the 23rd page of Google for "buy widgets here"

      B) Ranking on page 1 of Bing for "buy widgets here"

      I'm pretty sure it's an easy answer.
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      • Profile picture of the author aygabtu
        Yes, one of my sites got hit hard by the google algo changes. While I am not giving up on google, I'd like to see what I can do to improve with bing/yahoo. Hopefully google will improve as well with these efforts also.

        So does anyone have any answer for this?
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        Check top 300 Google SERP results free. WhatsMySERP.com tracks and graphs changes for multiple domains/keywords/regions. Also includes advanced keyword density tool.

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  • Profile picture of the author dmtaylor247
    Bing's good for high traffic terms, the entertainment industry works well. They have harder filters for links so don't spam like crazy, they tie it into social signals so developing a Facebook page linkng it all up and getting likes on it and your site is a good plan, whatever you do make sure you provide both signals, if you have links and no social sharing you're asking for trouble. In terms of linking, they tend to swing towards link quantity over link quality.
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    • Profile picture of the author aygabtu
      Originally Posted by dmtaylor247 View Post

      Bing's good for high traffic terms, the entertainment industry works well. They have harder filters for links so don't spam like crazy, they tie it into social signals so developing a Facebook page linkng it all up and getting likes on it and your site is a good plan, whatever you do make sure you provide both signals, if you have links and no social sharing you're asking for trouble. In terms of linking, they tend to swing towards link quantity over link quality.

      Curious why I wasn't ranking better with Bing then. I have over 600 facebook likes and was creating a lot of backlinks. I was ranking much better on google though.
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      Check top 300 Google SERP results free. WhatsMySERP.com tracks and graphs changes for multiple domains/keywords/regions. Also includes advanced keyword density tool.

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      • Profile picture of the author dmtaylor247
        Originally Posted by aygabtu View Post

        Curious why I wasn't ranking better with Bing then. I have over 600 facebook likes and was creating a lot of backlinks. I was ranking much better on google though.
        Have you got your Facebook page, website linked? I think it is better building an audience on the Facebook page, then intergrating it with perhaps Facebook comments on your site, Bing have access to Facebook's data if they can pick up these social signals then you have more of a chance. Also were the FB likes natural? I think it's easy for them to spot when they have been bought, having said that I don't think this is too much of a ranking signal but you still need it.

        Other than that if you look at sites that rank high in Bing you will see they have alot more backlinks and would be considered a little more spammy by Google, maybe you just need more links, check out the sites at the top.
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        • Profile picture of the author aygabtu
          Originally Posted by dmtaylor247 View Post

          Have you got your Facebook page, website linked? I think it is better building an audience on the Facebook page, then intergrating it with perhaps Facebook comments on your site, Bing have access to Facebook's data if they can pick up these social signals then you have more of a chance.

          Other than that if you look at sites that rank high in Bing you will see they have alot more backlinks and would be considered a little more spammy by Google.

          Facebook link and like link is at the top of every page, in the menu banner. People don't really comment on the facebook page, but they do click on the like button from my site.
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          • Profile picture of the author dmtaylor247
            Originally Posted by aygabtu View Post

            Facebook link and like link is at the top of every page, in the menu banner. People don't really comment on the facebook page, but they do click on the like button from my site.
            TBH I think with social signals it's all about the profiles, I too have a ton of likes on one site and it doesn't move in the serps much while there is no activity on the FB page.

            Similarly I have sites that have a stronger social profile than the site that are quite strong in the serps.

            Youtube is the same if you have tons of subs on your channel and your website linked up from your vids and channel then it's a clear signal.

            With the way things are going now, I actually think it's better to focus on this stuff. I have seen sites ranking for hard terms with only strong social profiles so your definately going in the right direction.
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  • Profile picture of the author dmtaylor247
    Just to give you an example of a niche with over 1 billion competing pages, very competitive;

    Site Position #1

    Homepage backlinks - 85
    Total Backlinks - 119
    Youtube Subs - 27,053
    Facebook Page Likes - 6293

    Site Position #2

    Homepage backlinks - 6,597
    Total backlinks - 10,557
    Youtube Subs - 0
    Facebook Page Likes - 0

    Don't ask me why but the site that has more social activity is just kicking ass. Their links are obviously less quality and they have less pagerank and trust but are still outranking the link building underdog. This is Google not Bing, but sites in Bing have many backlinks alot more and have probably been hit hard by Google recently.
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  • Profile picture of the author socialbookmark
    Its clear that if you can rank in top results of Bing and your site doesn't rank in top results of Google, you should start optimizing for Bing. But i said if you want to choose optimizing for one of them from starting, Google brings more traffic and its in the same situation that your site ranks equal in both search engines.
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  • Profile picture of the author Ashera
    Bing and Yahoo bring me a total of about 2 percent of my total traffic on all my sites and I'm ranked in the first 3 positions for all my keywords there.
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    If you don't change direction, you'll end up where you're going.
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