read the real online IM news, you really are missing
out on the real world.
Anyway, here's my recap.
This guy owns a nut business. Online. Has the domain
nutsonline.com and had made quite an authority site.
Business was booming. He loved the thousands of free
visitors that buy from google search. His site was rocking.
Get this. It was a multimillion dollar business of seeling
But, the guy was not happy that he did not have the domain
nuts.com. In fact, it drove him nuts for years. Even trying to
track the person that owned it and was probably going to have
to pay $1 million or so for it.
He just could not live without nuts.com, thinking it would take
his million$ business to the even greater heights.
He gets nuts.com. Probably pays up the ying yang. But man
is he salivating the new traffic! SEO experts told him it would.
They said google would love it. That the type in traffic alone
would be worth it.
So what does he do? Something that even the most basic
warrior should NOT do. Obliterates his baby nutsonline.com
and transfers it over to nuts.com.
Can you guess the rest of the story?
Quote from the story:
|The site, which had been averaging more than 30,000 visits each week from nonpaid Google searches, with traffic rising 5 to 10 percent a month, suffered a 70 percent decline in nonpaid Google traffic in the two weeks after the switch. Almost three months later, it was still down by more than 50 percent. The decline, Mr. Braverman said, cost the company at least 100 to 150 orders a day.|
|Jay Bean, co-founder of OrangeSoda, an online marketing company in American Fork, Utah: "If you want an easy-to-remember URL, then you probably don't actually need to move your site. You could buy Nuts.com and redirect it to NutsOnline.com. No move is required, so you don't lose all the credibility and traffic you've built up. Overstock.com has done this several times: O.co redirects customers to Overstock.com without skipping a beat. The tragic thing is that in the eyes of search engines, the value of having Nuts.com versus NutsOnline.com is probably negligible."|
Hope you enjoyed that story, folks!