EXTREMELY HARD Keywords

The more generic the keywords and phrase, the harder it is to define quality link, as all kinds of sites/people link to my sites because they offer something like a public utility like (water, power, telephone, online services) - so there are very few if ANY authority sites that could give a link, besides competitors and in this case, those are companies who don't link out, as they don't need to.

It does not appear that G cares about non-authority links anymore, so that nullifies people link-spamming and dropping competitors by using spamming against them. This has actually saved me as that was the primary tactic my competition had that could work. Since Panda, not so much. I love it.

In my case I have found that if enough people and places link to you, G will figure something out on its own, if you don't really get "high quality" links. They will not penalize you but provisions have been made to still create a link profile for your site.

I stopped caring about links and PR long ago, I go for NEW content. That's 1/3 of the pie now it seems. If you have enough NEW content, links happen, so it is a non-issue.

Now, in terms of consistency it depends on your individual crawl cycle and the resulting dance.

Rule#1. You need to have the NEW content there when the bot shows up.
Rule#2. Every time the bot shows up, give it new content.
Rule#3. When in doubt, see rules 1 and 2. Then execute.

Hint: The bigger your site, the longer it takes to cache, so track/control where the bots go and make sure something new and juicy is there every time. When you have lots to publish, let them run amok all over the site, when not so much, slow the crawl on the not so new places. G is still happy with an old cache but is not so happy with a cache that shows minor changes.

That was the joke, surprised no one got it. Obviously I checked, hence the names of the firms ranked. As usual, there is always at least one comedian in each thread.