Organic/PPC CTR performance
I saw a thread that brought up a performance issue with the organic SERPS, basically this involves split testing SERPS, ever split tested a web page to see if it converts better?
You can do this by using Adwords and G Analytics, testing two pages off one another to see which one performs better, whether that's a better CTR or better shopping cart conversions. This may include adding large images and better desciptions or in Google's case lowering the CTR of the organic SERPS by filling it with junk websites.
Google could do the exact same thing with their own search results, split testing the organic serps 1000's of times. If you multiply that by 5% of their index then that's alot of split testing but Google has the technology and the computing power to achieve this.
If the performance of the organic search results is low then that means their paid advertising will perform better. So filling the organic results with junk websites and making the paid advertising more relevant by using quality scores will increase the CTR of their paid advertisments = more wenga.
Of course they will say they have knocked out money sites and all their supporting tier one splogs are resurfacing from the Google abyss, but I have sometimes seen totally unrelevant results that shouldn't even be there. (according to said algo changes)
Now Matt Cutts has already stated numerous times that Google's advertising department has no influence on the changes they make to organic SERPS, but the question I'm asking is why would a company the size of Google make desicions that could affect their business badly? unless of course they profited from it.
So under the guise of a "we're fighting webspam" update they could have acheived;
1, Knocking out some heavy blackhatters
2, Lowering organic SERP CTR
3, Raising Adwords CTR
4, Penalising websites that don't use Adwords
5, Thus increased Adwords sign ups
6, Including their own services Google Products/Youtube in SERP void
7, Killing a competitor, the link building industry
Many of these things above are actual fact but the thing that concerns me the most is point 4 and 7. Now there are many people out there that know exactly what they are doing, they build sites and game Google but what about all the innocent people out there?
Link Building Scandal
How the hell can Google turn around and say you gamed us by trying to manipulate our SERPS using link schemes when they have made millions from the seo link building industry? Just one search for how to promote a website and you will see a host of link building services using Adwords.
Surely Google's terms and conditions can't mean much if they are profiting from all the people breaking them?. This isn't just immoral it's an unethical business practice too.
That's not to say that everyone isn't responsible for their own actions but I believe that many people out there are not only nieve but vunerable and are being taken advantage not only by these so called SEO experts but by Google themselves and these are the people that need protecting the most.
I have actually gone through alot of the websites that have been affected and I can honest say I have never seen a better link profile. A few articles, directory links who cares? do they really stand a chance against a real blackhatter with these types of links? I don't think so!!!
So they are actively selling you the crud that gets your website banned from SERPS, they kill you with a double edged sword as when your website disappears from Google they profit again from selling even more services including Adwords. Google seem to benefit whether you are good or bad or just plain stupid.
As for the link building industry is now pretty much on it's knees and Google has got one less competitor to deal with. By saying create more content and stuffing it full of their paid advertisments they are benefiting greatly. What do you think?
Now testing has begun for knocking out websites with spammy backlinks and so far the results have been positive and actually quite effective. The very people that Google are trying to stop have reverted to a blackhat strategy instead of webspam.
So they will build a few suspect links to your website over time and then blast the hell out of it with scrapebox and ALN all the while making their websites look perfectly plausable.
Google's false positives are going to be all over the place as they start to penalise whitehat websites for blackhat spam, this really is a dirty game, but of course will Google profit from the unstability of the organic serps?, do you really want to compete in this environment?
I knew about the updates were coming long before they came out, hearing people discuss the sandbox tests and also the over optimization palava. In fact every SEO blog I searched were clueless but I did notice a young lady commenting on one website and she wasn't just speculating she was warning people, at that point I knew some of my websites were stuffed.
I knew Google had to do something as blackhat seo as it was just a numbers game, build 100 links, they discount 98 I move the serps abit, build even more links 200 they discount 196, move up abit more, the spammers won the game by just spamming harder than ever. What do you think about negative seo? is this the future? and what do you think you will do if you're affected by it?