My SEO Company is Dying! Please Help
- SEO |
Over a year and a half ago I started an SEO company. I'm no salesperson so I hired a friend with a background in tele-sales and he averaged only 3-4 sales per month. It took over a YEAR just to make enough sales to barely afford to expand into an office (~$2,500/month). I took the leap in December 2011 into a nice office. It took all the money the company made since its inception to move in and furnish this place.
My pricing is $348-$598 first month and $149-$399 per month thereafter. No contracts! For this price I offer optimization of the client's existing site, or if they don't have a site I buy a domain and create a one page site. I make them a 30-second video, optimize their Google Places, their Yahoo! Local listing, place them in directories, create a Facebook and Blog that is updated bi-monthly, research their competition once monthly to discover new citation sources, provide reputation management to cut down on any negative reviews while eliciting positive reviews, provide a tracking phone number, give them $100 toward AdWords within 72hrs of signup to juice them while we work on everything and depending on price we will keep the AdWords going throughout each month. YES, we do all that! I do a great job for my clients who typically see anywhere from 15-50 new phone calls per month come in through our tracking system.
Problem is, since moving into this office I have hired OVER 40 salespeople for telemarketing and I am disappointed to admit I do not have a single one of them still working for me today. In fact, not ONE of them ever made a sale! They either quit the first day after making 30 calls or they come in for a week or two and end up quitting anyways due to no sales. Pay structure is commission only with 40% front end, 10% monthly residual with a $300 bonus for closing your first 5 sales. Also two or more sales in one day = cash bonus as well as a $100 cash bonus for making over 5 sales in one week. After the first 20 sales I bump them up to 50% up front with a 15% monthly residual.
My sales manager remains my only winner but now his rate is 2 per month This paltry sales rate has brought him to the decision to leave the company. I don't even blame him, he's not making enough money. I'm not making enough money. At one point I tried making my own sales but only managed to close 2 deals in 3 months.
Here's the beginning of our script:
"Hello, Good morning (or afternoon), may I speak with ____. This is _____ with ______. I'm Looking for a _____ in ____ to help bring more clients in. Is this a good time to talk? How are most of your customers finding you if you don't mind me asking?"
From there it's sort of a play-it-by-ear situation. We have a form that asks all the information we need about their business that we walk them through over the phone and we have an informational email that we send on request. Believe it or not the script has been revised and tested over 20 times and unfortunately no matter how we word it, the sales refuse to happen.
Most of the people who sound interested end up flaking out using excuses such as "I don't have the money" or "I don't need any more business right now" or they ask to call them back another day in which case it is a perpetual game of phone tag. Half the time they won't even pick up the phone (dodging our calls?).
Can anyone offer advice concerning the sales problem? I've been working this entire time for free, never taking a paycheck from the company and living entirely off of savings.
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Thank you to everyone on WF for all the great information, help, support, and kindness you have all shared!
Thank you to everyone on WF for all the great information, help, support, and kindness you have all shared!
Thank you to everyone on WF for all the great information, help, support, and kindness you have all shared!
Thank you to everyone on WF for all the great information, help, support, and kindness you have all shared!
Thank you to everyone on WF for all the great information, help, support, and kindness you have all shared!
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BS free SEO services, training and advice - SEO Point
BS free SEO services, training and advice - SEO Point
Ill put in work, and watch my status escalate"
Thanks
Zaheer