What is Local SEO?

This is doing SEO that targets to people near your boss' business location. Maybe he wants his business to cater solely for those that are just around the country.

You can also help promote your boss' website through Google Places wherein people looking for services near them will be able to locate the website.

Lets say your business is for Australia's client, then you can find sites based in Australia and promote your site there, you can also use related site on Australian domain extension i.e. .com.au

Promoting or doing seo for your site for any particular extension because you want your site to be searched in that country for example google.com.au, you have to optimize for this location

Not lot different between general SEO and local SEO. If do you want to do the local SEO. Then you should have to do the work local base websites and local search engines.

Local SEO when you're targeting a specific region for eg. "web development london". Here "london" describes you are targeting keyword specially for london.

As SarahMcCrary said, the easy and effective way to do it is to optimize for keywords that include your city/region/country. i.e. "cheap laptops chicago"...to make it even more powerful, have a quality city/region/country themed landing page.

There are some great material available on local SEO online. It essentially means optimize your website to appear in results for certain geography. The key would be mentioning details of your geography in your website as well as appearing in website which give out local information about the place you want to rank higher in SERP.

Local SEO techniques simply aim to get your name, website and business in front of the people that are most likely to use it - those that are physically located near it. Think of it as the local section of your yellow pages. At the end of the day, local SEO means that if your florist shop is located in Ferndale, Michigan, potential customers will find your shop by searching locally. There are specific tactics and techniques that can and should be used to ensure that your SEO is targeted to a local audience.

***It is important to include your physical address on your website and your zipcode, city and state on your site titles. This information will get indexed and referenced by search engine spiders. It is the first step toward localized SEO and one that is often forgotten. One of the best ways to achieve optimum localized SEO is by using map programs like Google Maps. It is often free to register your site with them and these registered sites get priority for searchers.

***Expand your current SEO program to use local keywords. Using our previous example, users searching for 'florist shops' will end up with a large list of florist from across the nation. So Florists Ferndale or Florists Ferndale Michigan are likely local keyword phrases to be used by the searcher. Be sure to include content on your site that includes targeted local keywords.

***More and more local directories are appearing on the web. These directories specialize in business that is located in a particular geographic area. It is critical that your site is registered with each local directory that covers your area. The hyperlinks to your site will garner you increased traffic.

Never forget that people are trying to find you, you are not trying to find them. Utilizing localized SEO techniques will make it much easier for potential customers to find your local business. Having a traditional SEO campaign is fine, but if you are looking to increase traffic with local prospects, a local SEO campaign is a necessity.

Regards

Basically, the strategy is local SEO or optimization your website to rank high in local search results.
For example if you are an SEO company and you are targeting the whole or Google search for the term SEO or search engine optimization, you will struggle to get your site listed on the first page.
These search terms are very competitive and usually only achieved by larger companies, the budget having their Way failure to buy the first page.

Just reach where you want to display your link . means if you want to promote your website in UK then you should do UK Classified, UK Directory, and Also UK Article Submission .

Local SEO aim is to get your name, website and business in front of the people that are physically located near it.

There is not much difference between general SEO and local SEO. You should just try to target some local keywords like "dinner in Dubai" or "dubai restaurant"...

hey thats right try targeting local keywords as explained by Andrei

Search engine produce different results for different locations, these results are based on search engines perception of websites location (based on various factors). Optimizing your website for a location can actually put your SEARCH ENGINE OPTIMIZATION efforts in the right direction.

Local SEO is about optimization of your site geographically because google shows different results for different locations. For this you have to submit your physical address in google places then add map that is really helpful in optimizing your site because google prefer it and do not forget to use local keywords.

Local SEO simply is to get your name, website and business in front of the people that are most likely to use it.Its really important to include your physical address and your zipcode, city and state on your site titles. This information will get indexed and referenced by search engine spiders.And you can build links to those websites what are belongs to your targeted area.

Local SEO is usually optimizing for a business or location of a business that serves a geographic area. It is frequently called offline marketing and there's a section of the forum dedicated to it. Search engines now will mix nonlocal terms in with search results of sites it's identified as being from a target such as if you search for "bankruptcy lawyer" while you are located physically in memphis you'll bring up my site probably.

The search engines also have business listings which can be optimized themselves. Google places and bing business center off the top of my head.

It's a different area of seo with little things like it's really hard to get alot of volume but the leads can be very valuable. Testing can be harder. I'd also expand it to include things like including the website in ads and things.