Is this contrary to Google and the trademark owner, or not?
For more clarification:
If I used general keywords not considered trademarks, and I wrote unique articles in my website with these general keywords, this will lead to writing general articles based on these normal keywords because they are general keywords, and perhaps I rank high in search engines according to these general keywords, but the visitors aren't interested in these articles because those visitors stay few seconds on the site because these articles are general information and does not provide a real benefit for visitors and all its benefit is developing the knowledge only.
Example of the general keyword (football in Germany) and an example of articles (the history of football in Germany) (famous footballers in Germany) (football clubs in Germany)..... Etc.
It is noticeable here that this kind of articles does not attract many visitors because they are general information and developing the knowledge only.
But on the other hand, if I targeted trademarked keywords and wrote unique and useful articles in my website according to these trademarked keywords, this will lead to writing useful articles about the niche of these trademarked keywords and contribute to solving the problems of visitors in this niche.
Example of trademarked keywords (Windows 7 explanations) (advantages of Windows 7) and an example of articles (Windows 7 Overview) (How to install windows 7) (method to system recovery in windows 7) (How to encrypt your files in windows 7)..... Etc.
It is noticeable in this type of articles that it attracts many visitors because it is useful and helpful information, Because Many of people are searching every day for such information to help solving their problems, some of these examples are searching in Google for how to upload video on YouTube, how to register on Facebook and how to install applications on Nokia 200..... Etc.
It is noticeable that the (YouTube) (Facebook) (Nokia 200) are trademarked keywords
The reason why I wrote this thread and made me hesitate in targeting trademarked keywords that I was a member in Hostgator affiliate program which from time to time they send notices to affiliate members tell them not to targeting its own brand in their activities, whether the word alone or with other words.
This is part of one of their messages:
"We are prohibiting any trademark / brand name and trademark / brand name + bidding (I.e. HostGator Coupons). On PPC search engines.
It is strange that the brand (HostGator) are existing in Google adwords alone and with other words and it have monthly search and competition rate and price-per-click, so why they prohibited targeting this keyword?
So I was afraid that there is a similar issue with the owners of the trademarked keywords related to my website's niche and I liked to targeting it by writing unique and useful articles for visitors which contribute to solving their problems related to the niche of these trademarked keywords as well as marketing the products of the owners of these trademarks in my website.
There are many brands which have data in Google adwords which made me likely think that it's allowed to targeting these trademarked keywords on websites and any place, whether with article writing or affiliate marketing, but I wanted to make sure of this from you and knowing the experts' opinions and advice in this issue.
The only activity that I do in my website regarding trademarked keywords is placing them in the article body as anchor text with external link to a web page relevant to it.
Note that my website articles are general information because it's targeting general keywords (i.e., specified keywords not brands)
Example of my website activity regarding trademarked keywords:
The general keyword (computer operating systems) article (types of computer operating systems) and contains the phrase: (the most famous operating system is Windows 7, which was produced by Microsoft) and I make the word Microsoft (trademark) as anchor text with link to Microsoft website or to Microsoft page in Wikipedia for more information for the visitors.
I may saw some websites ranking well in the search engines in some trademarked keywords which they not own, but it's necessary to make sure of this and find out what allowed and not allowed in this issue, because Google and others make updates and changes constantly.
I'm waiting for your help and if there is an unclear point I am ready to clarify it as well as if there was something wrong in my information I hope you will correct me.
Best Regards with lots of thanks