Google to unveil search results overhaul

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  • SEO
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Google to unveil search results overhaul - FT.com

Google is preparing the biggest overhaul of its search results in five years, in a change likely to draw more fire from rivals amid intensifying antitrust investigations into the company.

The new service - appearing to the right of regular search results - will present users with detailed information about more than 500m people, places and other "real world" items in response to a search query, rather than passing them on to another website to find an answer.

According to Google, billions of links between those pieces of data will make it possible to conduct online research by following trails of information, turning the service into what amounts to a giant database of connected facts.

Coming two days before Facebook's closely watched IPO, the move also marks an attempt by Google to shine a spotlight on its key weapon in the online wars.

It has coined the name "Knowledge Graph" for the latest addition to its search engine, in contrast to the "social graph" of personal connections that Facebook frequently boasts of as the main underpinning of its own service.

A new panel will contain snapshots of information drawn from online sources such as Wikipedia, as well as Google's own databases of items such as products and books.

References to related material will also be included, for instance linking a biography of Leonardo da Vinci to his paintings or to peers such as Michelangelo.

The change to the interface will appear in more searches than were affected by the 2007 introduction of Universal Search, said Ben Gomes, one of Google's lead engineers in search.

Universal Search was designed to make it easier to pick through search results by grouping answers to a query into a number of different categories such as images, videos and products.

However, critics have attacked it for channelling internet users to Google's in-house services, such as those for maps and shopping, and claim it unfairly robs other sites of visitors. The complaints are among those under review by regulators in Washington and Brussels.

The criticisms are set to escalate with Knowledge Graph, which Google plans to roll out in "the next few days", although it characterised the changes as a way to make the web more useful rather than replace it with a private database.

"It's just a scaffold that helps you traverse the web," said Mr Gomes. "We want to help you to get to answers as soon as possible."

The huge graph of information is a private approximation of the so-called "semantic web" that Sir Tim Berners-Lee, inventor of the world wide web, has long promoted. By linking pieces of data directly, rather than just the pages on which information appears, it would represent a step beyond today's web.

Future advances should make it possible to draw together different types of information and pose increasingly complex queries to the knowledge graph, Mr Gomes said. One example offered by Google was: "Where can I attend a Lady Gaga concert in warm outdoor weather?"
#google #overhaul #results #search #unveil
  • Profile picture of the author Ryan David
    Yeah, I can see them doing this more and more. Publishers are kinda getting screwed a lot lately.
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  • Profile picture of the author fenixpro
    Well, one of the cool things about IM for me is that you HAVE to adapt because you are not in control. Changes will come and come again and we must find creative ways to adjust and react.

    Afterall, we shouldn't be here to use the system, ideally we should be here to help others to use it and as an afterthought, profit from that assistance.

    It's just another learning experience and adaptation.

    Oh, and it's interesting too!
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  • Profile picture of the author brunom
    The solution is simple: diversify your traffic sources instead of relying on Google.

    We'll see what this update will bring.
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  • Profile picture of the author kindsvater
    Here comes another SEO hit. The goal is to keep people on Google instead of Google being a search engine directing people to other sites.

    Here is an article you do not need a subscription to read:

    Google launches new search with Knowledge Graph - Tech Talk - CBS News

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    • Profile picture of the author rambo9600
      Originally Posted by kindsvater View Post

      Here comes another SEO hit. The goal is to keep people on Google instead of Google being a search engine directing people to other sites.

      Here is an article you do not need a subscription to read:

      Google launches new search with Knowledge Graph - Tech Talk - CBS News

      .

      SEO, that's a joke.

      We don't have access to the same info that Google collects on all it's users starting last March 1st.

      It will be nearly impossible to do SEO as far as I'm concerned.
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  • Profile picture of the author Fernando Veloso
    Go Brand or go home.

    ^^ Have to use this as my sig for next 5 years... One day you'll understand. lol
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    People make good money selling to the rich. But the rich got rich selling to the masses.
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  • Profile picture of the author sbucciarel
    Banned
    I read about that and thought ... Bing is much closer to being my default browser. It sounds awful. I hate the changes it's made already and have opted out of personalized results. I just want clean results for the search queries I make, no Knowledge Graph or other crap mixed in with pure search results.
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  • Profile picture of the author jakecoop79
    and the monopoly grows
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    • Profile picture of the author yukon
      Banned
      Originally Posted by jakecoop79 View Post

      and the monopoly grows
      Creating a monopoly isn't difficult when nobody else is even trying.
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  • Profile picture of the author brettb
    Listen to Fernando and do what I'm also doing - starting a BRAND.
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    • Profile picture of the author Fernando Veloso
      Originally Posted by brettb View Post

      Listen to Fernando and do what I'm also doing - starting a BRAND.
      We can scream and shout about this.... and people won't understand it... YET. Not in here, many users still believe SEO is done using backlink tools. Which is kinda of cool cause there is so much space for we to develop our game plans for 2013/2014 - And in the end people will have to realize the changes. But all the signs are there: go brand or go home.
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      People make good money selling to the rich. But the rich got rich selling to the masses.
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      • Profile picture of the author rambo9600
        Originally Posted by Fernando Veloso View Post

        We can scream and shout about this.... and people won't understand it... YET. Not in here, many users still believe SEO is done using backlink tools. Which is kinda of cool cause there is so much space for we to develop our game plans for 2013/2014 - And in the end people will have to realize the changes. But all the signs are there: go brand or go home.
        Can you elaborate on Branding?
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  • Profile picture of the author jasono
    Well the best thing to do is to "do-the-natural-way" then. This would make all IMers to diversify traffic and not just in google's search engine. There are still lots of targeted traffic sources that you can go into.
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