This is something i have overlooked when it comes to onsite design for my website. My sites went from number 3 for a 60k search to nowhere, So i phone up google in the UK.
They were willing to look at my site and tell me why i would not be coming back up in the search engines until i made some changes.
This is probs basic stuff to alot of you but i seriously overlooked this.
Ok, on my home page there were about 4 affliate links, or bridging links i think they called them.
Also on my site there was a sign up now page that linked to a internal page on my site but basicly had a banner to a affilitate site with a little content.
So first of all they recommend i cut this down to just 1 affliate link.
They said the join now was misleading also
So basicly it is best to have your own product or service on your site.
I then tried my luck about talking about backlinks, and i said, the person i bought the site off has loaded alot of backlinks to the site, could that of been a issue also. He said well we take into consideration of the domain names age. If you get alot of backlinks all at once then it looks fishy, but we will give the site the benefit of the doubt for 2 weeks, and said, links need to come in steadly and consistently.
Also if a website gets refused twice by adwords then it can also trigger the site not to get indexed again as a manual review is done by the adwords team.
So it looks like i need to do the following
1. Of course unique content
2.Not to many affliate links
3. Minimum of 4 pages
4.Backlinks built consistently and dont come in massive amounts then nothing again for a week or two. 5 a week something like than
That is what they said to me, It could be to put me off the scent but they seemed pretty genuine and i was suprised at how helpful they were to be honest.
Maybe this will help some of you