19 replies
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Hi Warriors,

I am trying to promote a spa that is located in the suburbs of Atlanta GA. Using the Google Keyword tool, there are no searches showing for the city that the business is located in + spa or any of their services.

I don't see any benefit from doing a backlink campaign for keywords that no one is searching for. There are searches for keywords including Atlanta, but this business is not actually located in Atlanta. Do you folks think that it would be okay to promote this business using Atlanta in the backlinking strategy, or is this a no no? The business is located around 20 miles from Atlanta.

I am also working on Google Places and on-page optimization.

Thanks,
Randy
#local #question #seo
  • Profile picture of the author jewelraz
    Then create some back links to get organic traffic from google. If it's totally local then you can promote it by real banner hanging on different streets.
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  • Profile picture of the author bigcat1967
    Then create some back links to get organic traffic from google. If it's totally local then you can promote it by real banner hanging on different streets.
    Your kidding right???

    I would use Atlanta in your adwords - ppl don't search on surrounding towns. Trust me - I've been through doing local SEO for some clients...
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    • Profile picture of the author MikeFriedman
      Originally Posted by bigcat1967 View Post

      Your kidding right???

      I would use Atlanta in your adwords - ppl don't search on surrounding towns. Trust me - I've been through doing local SEO for some clients...
      I disagree with this. It depends on the market. You need to do some market research. In some areas, asking people to drive 20 miles might as well be asking them to drive to another country. In other markets, people routinely make those kind of drives without giving it a second though.

      You should probably talk to the client about where their customers are currently coming from.

      That being said, I would probably target Atlanta even if they are not pulling a lot of customers from there. Maybe they will with a good SEO campaign, and it is generally a cheaper form of advertising than newspaper, radio, or TV.

      I would look for more keywords and add additional variations. Don't forget to change the order of the keywords.

      keyword city/town
      keyword city/town GA
      keyword city/town Georgia
      city/town keyword
      city/town GA keyword
      city/town Georgia keyword

      Also make sure you use plural forms of all the keywords and fill them in those same searches. You can also try local zip codes, but I don't usually find too many searches being done that way.
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      • Profile picture of the author zentess
        Originally Posted by MikeFriedman View Post

        I would look for more keywords and add additional variations. Don't forget to change the order of the keywords.

        keyword city/town
        keyword city/town GA
        keyword city/town Georgia
        city/town keyword
        city/town GA keyword
        city/town Georgia keyword

        Also make sure you use plural forms of all the keywords and fill them in those same searches. You can also try local zip codes, but I don't usually find too many searches being done that way.
        Very helpful advice indeed. Thanks.
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  • Profile picture of the author Strikeforce
    Thanks for the replies. I have tried county, city, ga, etc., but it appears that there really aren't many searches for any of these. I don't want to mislead customers that are searching for spa atlanta. I feel fairly sure that I can get this business listed on page one of Google. Maybe there just aren't that many people searching for these services. The city where the business is located is fairly large, so I am surprised that Google is not showing any searches for this type of service in this city.

    If anyone else has any other ideas, I would love to hear them. Thanks all!

    Randy
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  • Profile picture of the author mcatt
    Your places page is where it's at for your biz. Build citations for that and make it as powerful as possible. You can even get it popping up in other locals by you that is not your actual city. Just use google keyword tool and see what people are searching for you and then target that. 20 miles is a hall IMO but may not be I your area?
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    • Google Places will likely only rank for the suburb they are in. Even in organic, they'll have a hard time ranking in Atlanta for that keyword as Google will primarily feature businesses with an Atlanta address.

      I don't put city in the Adwords tool when I check KW volume. I just use the core keyword spa, etc to find the most popular variations. Just worry about covering the most popular related KW combos and get the client ranked high in their actual city.
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    • Profile picture of the author equitableseo
      Originally Posted by mcatt View Post

      Your places page is where it's at for your biz. Build citations for that and make it as powerful as possible. You can even get it popping up in other locals by you that is not your actual city. Just use google keyword tool and see what people are searching for you and then target that. 20 miles is a hall IMO but may not be I your area?
      100% Correct. Google Places, local business directories (Superpages, YellowPages, etc), and sites like MerchantCircle will work wonders for your local strategies. Then focus your backlinks on the specific town/city your business is located.
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  • Profile picture of the author Strikeforce
    Atlanta is a massive city. Many don't realize how large Atlanta is. It also has some the worst traffic in the nation. So, 20 miles here is not good at all and no one in their right mind is going to drive 20 miles here for a massage. I think my first plan of attack is to get them into Google Places and get their site ranked for the city that they are actually in, with the understanding that it might not translate into a huge increase in traffic. This is a new business that is about to open, so they are not getting any traffic right now. Thanks to everyone for the input!

    Randy
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  • Profile picture of the author Pyramid Linkers
    It depends on their target market. I promote businesses in Round Rock, Tx to Austin residents all the time. Be thorough with your keyword research though because that will make the difference between ranking for a quality keyword with traffic and a less than quality keyword that won't bring your client any additional business.
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  • Profile picture of the author MikeFriedman
    Randy,

    Another strategy you can use is to find as many local competitors as you can. Many of them are probably still using archaic SEO methods and will literally give away their keywords in the meta keywords on their website. A lot of times you will uncover keywords that way which someone else found that you didn't even think of. You can also pull the anchor text of all their backlinks.

    Do not only look for top ranking sites. Sometimes other businesses have found good keywords but just haven't put in enough effort or do not know what they are doing to rank for those keywords.
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  • Profile picture of the author net4rx
    although your business is only on limited of your city you have to target atleast sate wise and majority of people now search globally and change your meta keyword and use local keywords in it.
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  • Profile picture of the author Igal Zeifman
    I have some experience promoting spa sites and I can tell you that some of your clients will be ready to travel up to 1hr (sometime ever more) for a spa treatment.
    Some people will even "make a day of it" and enjoy the trip and anyway it`s not like it`s a cup of coffee to take "on-the-go".

    So I would definitely use Atlanta in you keywords and I would get me some backlinks even for "weaker" KWs.
    Even if Google dose not show any searches it dose not mean that there aren`t any. You don`t always need to target thousands of people. As a rule, long tail KW are much more important and even if you got 5 visitors a month per one KW then 100 KWs with yield you 500 and etc.
    Also it`s important to keep your backlink profile "natural" and not just pump the the anchor text over and over again.
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  • Profile picture of the author carsonben
    Randy,

    I live north of Marietta and I probably wouldn't drive too far for a massage, but I might for some kind of special spa package. I suggest you write good blog posts about some of the packages and then some about the individual services and benefits of say a facial etc. because people will search for individual services.

    Sign up for Onlywire and post them to social bookmarketing sites. Get a fiverr gig for this. Social media would be good for your client so get that going and also Pinterest. Pinterest is a huge social media site for women ages 21 - 40.

    Make some quick slideshow videos with keywords in title. Someone just had a good WSO for this. If you can alter the timing of the video slightly and add extra text slides at the end etc., then you can use the same video, but change the keywords in the title targeted for each area and have multiple videos ranking.

    In one competitive market a client has city targeted landing pages. That was the only way I could get him ranked for the 20+ cities he services. That was the strategy most of his competitors were using too and it works.

    Best of luck!
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    • Profile picture of the author Igal Zeifman
      Originally Posted by carsonben View Post

      Randy,

      I live north of Marietta and I probably wouldn't drive too far for a massage, but I might for some kind of special spa package. I suggest you write good blog posts about some of the packages and then some about the individual services and benefits of say a facial etc. because people will search for individual services.

      Sign up for Onlywire and post them to social bookmarketing sites. Get a fiverr gig for this. Social media would be good for your client so get that going and also Pinterest. Pinterest is a huge social media site for women ages 21 - 40.

      Make some quick slideshow videos with keywords in title. Someone just had a good WSO for this. If you can alter the timing of the video slightly and add extra text slides at the end etc., then you can use the same video, but change the keywords in the title targeted for each area and have multiple videos ranking.

      In one competitive market a client has city targeted landing pages. That was the only way I could get him ranked for the 20+ cities he services. That was the strategy most of his competitors were using too and it works.

      Best of luck!
      Good advice.
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      Igal Zeifman
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      Community Manager / SEO @Incapsula - Cloud Security and Acceleration | DDoS Protection

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    • Profile picture of the author eniram
      Originally Posted by carsonben View Post

      Randy,

      I live north of Marietta and I probably wouldn't drive too far for a massage, but I might for some kind of special spa package. I suggest you write good blog posts about some of the packages and then some about the individual services and benefits of say a facial etc. because people will search for individual services.
      I agree with this. Even if you feel like there's nothing to say you should have a blog. You'd be surprised how people will find you that way.
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  • Profile picture of the author landen
    Banned
    Hello,

    Can you recommend a good company offering good local SEO services?
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  • Profile picture of the author seotrafficsearch
    Originally Posted by Strikeforce View Post

    Hi Warriors,

    I am trying to promote a spa that is located in the suburbs of Atlanta GA. Using the Google Keyword tool, there are no searches showing for the city that the business is located in + spa or any of their services.

    I don't see any benefit from doing a backlink campaign for keywords that no one is searching for. There are searches for keywords including Atlanta, but this business is not actually located in Atlanta. Do you folks think that it would be okay to promote this business using Atlanta in the backlinking strategy, or is this a no no? The business is located around 20 miles from Atlanta.

    I am also working on Google Places and on-page optimization.

    Thanks,
    Randy
    Google places can help you really well in this case. Try adding good description and reviews on the tagged place. Then promote it on social networking sites and social bookmark it. This may help you.
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