I am trying to promote a spa that is located in the suburbs of Atlanta GA. Using the Google Keyword tool, there are no searches showing for the city that the business is located in + spa or any of their services.
I don't see any benefit from doing a backlink campaign for keywords that no one is searching for. There are searches for keywords including Atlanta, but this business is not actually located in Atlanta. Do you folks think that it would be okay to promote this business using Atlanta in the backlinking strategy, or is this a no no? The business is located around 20 miles from Atlanta.
I am also working on Google Places and on-page optimization.