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  • SEO
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I know the a 301 redirect maintains link juice and when someone clicks on the original link, they are redirected to the new domain.

However, I have some questions:

1) I know a website ranked on the first page that when clicked it goes to the new domain. I know the owner (a friend of mine who is a business owner that knows a little SEO but not much) and he did a 301 redirect. And he said he did it since last July.

I'm wondering if google is ranking the original site based on the original website's on page and offpage SEO?

I was quite surprised this happened because if the above is legitimte, then one can create a fully optimized website (onpage and offpage) and then redirect it to another website that may be totally different and not possible to be as fully optimized as the first because, for example, the first is EMD and you want your 2nd to be branded, or the first can be unnatural (title, keyword density, etc.) but optimized for the search engines while the 2nd is better for conversion. So if the above is possible, then there seems to be a loophole.

Or maybe the above is really blackhat?
#301 #redirect

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