Improve your CTR by 100%...
- SEO |
I had a very nice discovery.
I tried to improve my ctr in one of my oldest campaigns, the way I work to do it is copy the current Ad 2 time.
The 1st copied ad I dont touch - this is my "basic" group. The 2nd Ad group I modify and improve. So eventually I have 3 Ads:
1. original
2. basic
3. test
After a while I compare the results between no.2 and no.3. The reason I do that is I think no.1(original) as an unfair advantage over any new Ad due to good history.
Anyway. In this last "improvement" I had a mistake when I copied that Ad(I didnt use the adwords editor), and by mistake I had 2 lines Identical, something like that:
Lose Weight in 4 Days
The Fastest Weight Loss System
The Fastest Weight Loss System
www.mydomain.com
I realised this mistake several hours after I made it, I automatically wanted to delete it, but then I saw a very Good CTR, so I thought I'll wait a bit. and now 3 days later my CTR is 100% more then my original Ad!!!(which by the way I optimized against 17 competitors in the first month I created the campaign)
Now, I dont say that it will improve every Ad CTR, but Im going to try it in all my campaigns as an alternative.
I tried to improve my ctr in one of my oldest campaigns, the way I work to do it is copy the current Ad 2 time.
The 1st copied ad I dont touch - this is my "basic" group. The 2nd Ad group I modify and improve. So eventually I have 3 Ads:
1. original
2. basic
3. test
After a while I compare the results between no.2 and no.3. The reason I do that is I think no.1(original) as an unfair advantage over any new Ad due to good history.
Anyway. In this last "improvement" I had a mistake when I copied that Ad(I didnt use the adwords editor), and by mistake I had 2 lines Identical, something like that:
Lose Weight in 4 Days
The Fastest Weight Loss System
The Fastest Weight Loss System
www.mydomain.com
I realised this mistake several hours after I made it, I automatically wanted to delete it, but then I saw a very Good CTR, so I thought I'll wait a bit. and now 3 days later my CTR is 100% more then my original Ad!!!(which by the way I optimized against 17 competitors in the first month I created the campaign)
Now, I dont say that it will improve every Ad CTR, but Im going to try it in all my campaigns as an alternative.
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