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Adwords Conversion Question

by xray7
1 replies
  • SEO
    • |
Is there anyway to track this type of conversion, either within Google or with a third party solution?

I am currently tracking a conversion as an opt in, and optimize ads accordingly.
Once someone opts in they are hit with a weekly auto responder message and eventually some convert to a sale.

Is there any way to track which ad lead to the sale?
#adwords #conversion #question #software
  • Profile picture of the author dburk
    Originally Posted by xray7 View Post

    Is there anyway to track this type of conversion, either within Google or with a third party solution?

    I am currently tracking a conversion as an opt in, and optimize ads accordingly.
    Once someone opts in they are hit with a weekly auto responder message and eventually some convert to a sale.

    Is there any way to track which ad lead to the sale?
    Hi xray7,

    Yes, the AdWords Conversion Tracking feature does this for you. Just place the tracking code on your checkout success page, AdWords places a cookie in the client's computer and when the client makes a purchase it will be tracked, right down to the keyword and ad that generated the the sale, as long as it is within 30 days of the ad click.

    Understanding conversion tracking - AdWords Help

    If you need to track conversions beyond 30 days, and it sounds like you might, you can use Google Analytics custom variables to associate these conversions to your AdWords clicks.
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