I am building my first adsense keyword niche site and I am a little confused. I did extensive keyword research and found a keyword that has over 1000 local searches a month, has a great CPC ($3.80), has a very high competition for advertisers. I ordered all of my content through iwriter, though a little higher in cost than fiverr I have been very pleased with the quality. I put the site together and it got indexed pretty quickly.
I am using the Prosense theme which I really like, it is simple and clean! The theme is set up so that all you have to do is copy and past your ad codes. This is where I am confused!!!! The theme is set up so that on the home page there is a banner at at the top of the page, there is a side bar ad on the right hand side and there is a square ad that goes at the top of your post above the content.
What I seeing is that the banner ad does not show up at all, even though the theme tells you which size ad to place there. The side bar ad and the ad within the post rotate. What I mean is that if the side bar ad shows up the ad in the post does not and vise versa. I am also noticing that a lot of the time the ads do not really have anything to do with the niche of my site. I kind of expect the ads to be related to dogs if the site is about dogs (just an example).
Anyone have any ideas or thoughts on this?