Adwords Adjustment you need to make.
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Google Changes defaults on Rotating Ads
On April 30, 2012, we announced a change to the way we delivered ads using our Rotate setting: New Changes to Ad Rotation - Inside AdWords. We made this change based on tests that showed advertisers saw an increase in clicks on their ads while maintaining the same conversion rates, resulting in a net increase in conversions.
Thanks to helpful advertiser feedback, we are making the following change: rather than a 30-day period of rotation, we are now moving to a 90-day period of rotation. This will allow advertisers even more time to determine which ads perform best for them, and will allow ad groups with low traffic to accumulate more data before making a decision.
In addition, we are offering an opt out of the changes, so that advertisers can instead use the original behavior of Rotate. You can opt out on this form or by contacting your account representative. Accounts you submit below will use our classic definition of Rotate, which aims to serve ads more evenly, for an indefinite period of time. Please remember, tests have shown that advertisers on average gain more clicks and conversions from 30- and 90-day rotation periods than they do under indefinite rotation. Thus opting out of it may decrease your clicks and conversions by serving your best ads less frequently.
More information about the ad serving settings can be found in our Help Center: Choose an ad delivery method - AdWords Help.
https://services.google.com/fb/forms/rotateoptout/
On April 30, 2012, we announced a change to the way we delivered ads using our Rotate setting: New Changes to Ad Rotation - Inside AdWords. We made this change based on tests that showed advertisers saw an increase in clicks on their ads while maintaining the same conversion rates, resulting in a net increase in conversions.
Thanks to helpful advertiser feedback, we are making the following change: rather than a 30-day period of rotation, we are now moving to a 90-day period of rotation. This will allow advertisers even more time to determine which ads perform best for them, and will allow ad groups with low traffic to accumulate more data before making a decision.
In addition, we are offering an opt out of the changes, so that advertisers can instead use the original behavior of Rotate. You can opt out on this form or by contacting your account representative. Accounts you submit below will use our classic definition of Rotate, which aims to serve ads more evenly, for an indefinite period of time. Please remember, tests have shown that advertisers on average gain more clicks and conversions from 30- and 90-day rotation periods than they do under indefinite rotation. Thus opting out of it may decrease your clicks and conversions by serving your best ads less frequently.
More information about the ad serving settings can be found in our Help Center: Choose an ad delivery method - AdWords Help.
https://services.google.com/fb/forms/rotateoptout/
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