Link Building Strategy

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Hello,

I have put together a mind map outlining a link building strategy and I was wondering if anyone could have a quick skim through and tell me whether or not this is legitimate or I am going to get smacked by the ban stick. It would be nice to know where I am going wrong and what I should add or take away to get this looking in a suitable position. I just need to have an outlined structure so I know where to take it from.

Quick bit of background: the sites that this will be used for are micro niche, no keyword is much over 1000 exact searches. The way I have decided to tackle it is have the domain as one of the keywords but then every post I write on the blog are another primary keyword within that niche and under a similar category.

So there will never be more than one primary keyword per article if you will. An example of this is:

Domain is: www.ilovedogs.com

Post would be: www.ilovedogs.com/breeding/how-to-breed-dogs

The bits in bold are my keywords I am targeting.

The domain itself, even though it is a keyword, hardly gets any searches at all compared to the post title keywords. So it really does not matter as much if my links built aren't as strong as the links to my posts.

So I THINK going by previously asked questions I need to send a lot of juice back to my posts as these are really what I need to rank for, not so much the original domain URL.

I don't actually have an article written on the domain keyword itself so relating it back to my previous example, there is no specific article on 'I love dogs', all the articles are just on the keywords at the end of the posts URL. I hope this makes sense! Please tell me if this is a poor way to do it and I should set it out differently, it's all a learning curve anyway

A link to the mind map can be found here: link-building.jpg

All of this would be submitted by hand, and I have a question about the web 2.0s:

Would they each need completely unique content over 300 words and to be regularly updated? I am guessing this would not be that essential for T2 but for T1 is this correct? That seems like a hell of a lot to do for a micro niche especially if I am going to be repeating this process for every post I make.

This leads me onto my final question, for every post I make and repeat this process do the sites have to be different or is reusing the same ones for each post perfectly acceptable and just submitting the odd different one?

Thanks for taking the time to read this.
#building #link #strategy
  • Profile picture of the author ilovechinesefood
    Originally Posted by davidreid View Post

    Hello,

    I have put together a mind map outlining a link building strategy and I was wondering if anyone could have a quick skim through and tell me whether or not this is legitimate or I am going to get smacked by the ban stick. It would be nice to know where I am going wrong and what I should add or take away to get this looking in a suitable position. I just need to have an outlined structure so I know where to take it from.

    Quick bit of background: the sites that this will be used for are micro niche, no keyword is much over 1000 exact searches. The way I have decided to tackle it is have the domain as one of the keywords but then every post I write on the blog are another primary keyword within that niche and under a similar category.

    So there will never be more than one primary keyword per article if you will. An example of this is:

    Domain is: www.ilovedogs.com

    Post would be: www.ilovedogs.com/breeding/how-to-breed-dogs

    The bits in bold are my keywords I am targeting.

    The domain itself, even though it is a keyword, hardly gets any searches at all compared to the post title keywords. So it really does not matter as much if my links built aren't as strong as the links to my posts.

    So I THINK going by previously asked questions I need to send a lot of juice back to my posts as these are really what I need to rank for, not so much the original domain URL.

    I don't actually have an article written on the domain keyword itself so relating it back to my previous example, there is no specific article on 'I love dogs', all the articles are just on the keywords at the end of the posts URL. I hope this makes sense! Please tell me if this is a poor way to do it and I should set it out differently, it's all a learning curve anyway

    A link to the mind map can be found here: link-building.jpg

    All of this would be submitted by hand, and I have a question about the web 2.0s:

    Would they each need completely unique content over 300 words and to be regularly updated? I am guessing this would not be that essential for T2 but for T1 is this correct? That seems like a hell of a lot to do for a micro niche especially if I am going to be repeating this process for every post I make.

    This leads me onto my final question, for every post I make and repeat this process do the sites have to be different or is reusing the same ones for each post perfectly acceptable and just submitting the odd different one?

    Thanks for taking the time to read this.
    Looking at your cool chart (or whatever it is), I would rethink your plan. Article directories, blog comments, social bookmarking are crap links. The only solid technique your using is web 2.0's.

    If i was you, this is what I would do. I would create really good content and post it on my blog. I would then make a list of all the dog sites that may be relevant to you. I'd write a letter to each of those webmasters explaining to them that you love their site and how their readers might find your site helpful. People love flattery! If you do this enough, you'll get some really sweet links. For example, i did this last night, and got a PR5 link! Never what i have imagined getting a PR5 just by kissing ass. OR.. you can review a dog product or service (you can just read other reviews online and paraphrase) then email the company telling them how you're a huge fan etc. They'll be so honored that theyll give you a shoutout on their blog or add you to their resources. These two ideas are probably the best white-hat techniques you can do. This is what link building is all about.

    Ps-I really like your site! Keep up the good work
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    • Profile picture of the author davidreid
      Originally Posted by ilovechinesefood View Post

      Looking at your cool chart (or whatever it is), I would rethink your plan. Article directories, blog comments, social bookmarking are crap links. The only solid technique your using is web 2.0's.

      If i was you, this is what I would do. I would create really good content and post it on my blog. I would then make a list of all the dog sites that may be relevant to you. I'd write a letter to each of those webmasters explaining to them that you love their site and how their readers might find your site helpful. People love flattery! If you do this enough, you'll get some really sweet links. For example, i did this last night, and got a PR5 link! Never what i have imagined getting a PR5 just by kissing ass. OR.. you can review a dog product or service (you can just read other reviews online and paraphrase) then email the company telling them how you're a huge fan etc. They'll be so honored that theyll give you a shoutout on their blog or add you to their resources. These two ideas are probably the best white-hat techniques you can do. This is what link building is all about.

      Ps-I really like your site! Keep up the good work
      Thanks for the comment I will keep this in mind and start compiling a list! Before I go ahead and start asking around, would you say just build up a list of 2.0s and go from there? I just need to find a good solid solution to start building the foundation of backlinks so I can scale from there. So will my mind map cut it?

      I know they are crap links but they are on tier 3 so if I hand pick carefully which ones I use it shouldn't impact too badly should it?

      By the way if you ever wanted to do the same thing I just found an awesome free tool online Mind Mapping - Create Mind Maps online

      That dog site is just an example, unfortunately I don't own it Would be nice though haha
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      • Profile picture of the author ilovechinesefood
        Originally Posted by davidreid View Post

        Thanks for the comment I will keep this in mind and start compiling a list! Before I go ahead and start asking around, would you say just build up a list of 2.0s and go from there? I just need to find a good solid solution to start building the foundation of backlinks so I can scale from there. So will my mind map cut it?

        I know they are crap links but they are on tier 3 so if I hand pick carefully which ones I use it shouldn't impact too badly should it?

        By the way if you ever wanted to do the same thing I just found an awesome free tool online Mind Mapping - Create Mind Maps online

        That dog site is just an example, unfortunately I don't own it Would be nice though haha
        I dont think you should just build up web 2.0's. that is sketchy. Google will notice your pattern and penalize you. If you saw direct,one-way links all from web 2.0's without any further presence dont you think that would raise a red-flag? Web 2.0's should not be your main strategy of linkbuilding, its one tactic to use but it shouldnt form the basis of your SEO. If you want, go to Squidoo and Hubpage and write an article and link back to your site. But stop there! Don't do it too often, especially if these are the best links you have.

        In my opinion, no your mindmap probably wont cut it. You need a more thorough plan other than blog commenting and writing web 2.0's. I know this is a hard concept to grasp ( I am not trying to be condescending at all, i apologize if it sounds that way), but many people dont understand that creating good content forms the foundation for your link building. The best and most efficient way is to let people do your linkbuilding for you-thats what fans and supporters do. It's all about content, content, content.

        If I was you, this would be my plan:
        -Guest blog (one of the best way to build good links and helps you network within your niche and brings you lots of relevant traffic)
        -Be active on social media (this is an absolute must-Twitter, Pinterest, Facebook-forget social bookmarking-this is where its at)
        -Concentrate on your own content so you can attract links later( see previous post of mine above)
        -Web 2.0's
        -Occasionally throw in a blog comment, maybe 1 or 2 a week. And dont use anchor text! Use your URL!
        -Syndicate your blog so people can pick up your content and post it. Usually people do that and post a link to your site.

        That's basically it. It's not rocket science. As you can see, im all white-hat. IMO, it doesnt pay to do all these tiers and try to fool Google. It's not worth the worrying or the hassle. Do things the right way and you'll have long-term success. Let me know if you have any other questions. Good luck!
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  • Profile picture of the author jakecoop79
    I couldn't disagree more with ilovechinesefood.

    I think you actually do have a solid backlinking plan. Tiered backlinking works. It's fine if some don't like it and don't use it, but it works. Your strategy is solid. Use it.

    For your web 2.0 sites, I would use unique content on every post. Tier 1 web 2.0's should be unique and fully readable. Treat those sites almost the same as they money site. Build them up with good content/pics/vids and have 5 to 15 posts on each if you can do it.

    The tier 2 and 3 web 2.0's don't have to be as nice and can use spun content, but still make them unique.
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    • Profile picture of the author davidreid
      Originally Posted by jakecoop79 View Post

      I couldn't disagree more with ilovechinesefood.

      I think you actually do have a solid backlinking plan. Tiered backlinking works. It's fine if some don't like it and don't use it, but it works. Your strategy is solid. Use it.

      For your web 2.0 sites, I would use unique content on every post. Tier 1 web 2.0's should be unique and fully readable. Treat those sites almost the same as they money site. Build them up with good content/pics/vids and have 5 to 15 posts on each if you can do it.

      The tier 2 and 3 web 2.0's don't have to be as nice and can use spun content, but still make them unique.
      Thanks for the comment, really appreciate it Is there anything else you would add to the map? I also have three other questions that popped into my head:

      At the moment I have only published one of my articles, and left the other few I have written to be automatically published at a later date, is this right or should I just get them all on the site and start building links?

      I have just started social bookmarking and I have added maybe four to the actual first post I have written and one to the domain, I was wondering whether I should just bookmark the domain, say 20 (number pulled out the air) to the domain and 5 to the post or just bookmark the domain alone, not really sure with this.

      Finally, in my final tier I thought about submitting articles to article directories and was wondering if everyone of these will have to be different or if I can just copy across one written article to all of the directories and just change the link to link back to the tier 3 web 2.0. Reading that, that does sound a bit dodgy, I think you are going to say unique haha...

      Anyway sorry for the massive barrage of questions and thanks for the advice.
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  • Profile picture of the author jakecoop79
    You're right, I am going to say unique

    The deeper the tier, the more spun it can be, but should still be unique.

    I would link more to your inner pages that you want to rank for certain keywords, rather than the domain. It's more natural that way. If I love the Dual Fusion Nike shoe, I'm going to link to that specific page, not the Nike domain. So I would have most of your links spread out to your inner pages and a fewer amount to the main domain.

    Remember to vary anchor text to each page, and also do lots of links with just the raw url with no anchor text. I would personally try to have about 15 different anchor text for each page I am trying to rank. A few that are variations of your main keyword, and the rest URL, and more generic keywords.

    I would post 3 to 5 posts right away, and then drip your posts once a week or so after that. Spread out some links to all pages, and then focus on ranking 1 or 2 pages, then move on to others.
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    • Profile picture of the author davidreid
      Originally Posted by jakecoop79 View Post

      You're right, I am going to say unique

      The deeper the tier, the more spun it can be, but should still be unique.

      I would link more to your inner pages that you want to rank for certain keywords, rather than the domain. It's more natural that way. If I love the Dual Fusion Nike shoe, I'm going to link to that specific page, not the Nike domain. So I would have most of your links spread out to your inner pages and a fewer amount to the main domain.

      Remember to vary anchor text to each page, and also do lots of links with just the raw url with no anchor text. I would personally try to have about 15 different anchor text for each page I am trying to rank. A few that are variations of your main keyword, and the rest URL, and more generic keywords.

      I would post 3 to 5 posts right away, and then drip your posts once a week or so after that. Spread out some links to all pages, and then focus on ranking 1 or 2 pages, then move on to others.
      Thanks so much for the help! Brilliant advice
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  • Profile picture of the author maryannjhayanna
    Article directories, social bookmarking links, blog comments or some other common links are still useful in tiered linking.

    Through the use of web 2.0 properties, you can write contents that are related to your posts and build those links mentioned above to your written contents with a link back to your blog posts. You will use those web 2.0 properties as your buffer pages that transfer link juice to the posts that you want to rank.

    For additional, just like ilovechinesefood has said, let other people build links for you through your contents. What I usually do is I write articles/contents and publish them to top article directories, squidoo, hub and other web 2.0 properties. All those articles are unique with different topics discussed that are related to my posts.

    After doing so, I will promote them using social network sites/platforms targeting straight those who are interested in my field. In that way, you can get natural backlinks through viral sharing especially if you catch your reader's attention.

    few blog comments, social bookmarking and other link building methods are what I usually use for link and anchor text diversion to balance the natural-looking link profile.

    Don't forget to build relationship with other webmasters.

    Hope this helps!
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  • Profile picture of the author davidreid
    Another question I have been wondering is when I create a new post and repeat the cycle of creating new web 2.0s etc. Do you then go back to the original 2.0 sites you were using and create new ones or do you use a completely brand new web 2.0 site or do you even update the current web 2.0 you created for the other post and just write a new article about the new blog post you have created? Im not sure this is very clear so here is an example.

    I write a post on - how to breed dogs --> Start building web 2.0 - squidoo, hub etc...

    Example 1:

    I then write a post on - how to remove dog fleas --> Start building new web 2.0 away from Squidoo and Hub etc (so might use tumblr and weebly instead)

    Example 2:
    I then write a post on - how to remove dog fleas --> Create brand new web 2.0 on the same so in this case it would be squidoo and hub.

    Example 3:
    I then write a post on - how to remove dog fleas --> Update my originally created web 2.0s and just write a new post on them with a link to the new post on my money site.

    I have a feeling it might be number 1 and every time I create a post I should make completely new sites that differ from ones on every other post. If this is the case though you would run out of worthwhile unique 2.0s pretty quickly so when should you go back to the original 2.0 sites you were using?

    Hope this makes sense.
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  • Profile picture of the author jakecoop79
    I would treat your tier 1 web 2.0 sites just like mini money sites. So that means build them out. Your money site should have 5 to 10 web 2.0 sites pointing to it. Each of those 5 to 10 web 2.0 sites should be built out over time with 10 to 20 posts or more pointing back to the money site.

    So when you add a post to the money site, you should be adding posts to your 5 to 10 web 2.0 sites. So what you add to the web 2.0 doesn't have to be the same as the money site, but related. So if you money site post is about treating dog fleas, your web 2.0 posts might be about dog care in general, or it could be about dog fleas if you want.

    I wouldn't be creating new web 2.0 sites for every post. You will get much more link power from building out those web 2.0 sites over time than you will from the one hit wonders.
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  • Profile picture of the author davidreid
    Again, thank you for such a brilliant reply! I need you as a mentor or something haha.
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  • Profile picture of the author sackboy127
    I agree with Jake, you should only point really high quality links to your money site, those Web 2.0s should be built out as much as possible, and then you can build additional links to them to really power them up and give them authority. In the end, you'll have a small network of quality, niche related sites all pointing towards and passing link juice to your money site. There's no way Google will penalise these types of quality links!
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  • Profile picture of the author CyborgX
    Numerous info. Would be of great help. Thanks for the share.
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  • Profile picture of the author davidreid
    Sorry to bring this post back up but I do have another question:

    When I create the web 2.0's and social bookmark posts or upload to slideshare etc... Can the account used all be the same email address or do you create new accounts and emails for every single site you sign up to? You would be dealing with a hell of a lot of email accounts if that was the case!

    Cheers
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