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Adwords Question: Geographical Targeting

by LingP
5 replies
  • SEO
    • |
Hi,

Considering testing out Google Adwords for the online English language school I operate.

If I set the location for the ad to be placed in say Germany, then will the ad be translated by Google and be displayed in the German language? How does that work, or do I need to translate it myself?

If I need to translate it myself then I would need to create individual ads for whichever languages are spoken in my target location, right?

Hopefully I'm not missing something here... any help would be fantastic.

Cheers
#adwords #geographical #question #targeting
  • Profile picture of the author dburk
    Hi LingP,

    Google does not translate your ad text for you. You must translate it yourself or hire a service to translate for you. Bear in mind that the ad text, as well as the landing page, shopping cart software and other communications will all need to be localized into the languages that you are targeting.

    Google has a guide for localization of your AdWords campaigns:

    Localization Guide ? Google Ads - Global Advertiser
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    • Profile picture of the author movemaker
      Originally Posted by dburk View Post

      Hi LingP,

      Google does not translate your ad text for you. You must translate it yourself or hire a service to translate for you. Bear in mind that the ad text, as well as the landing page, shopping cart software and other communications will all need to be localized into the languages that you are targeting.

      Google has a guide for localization of your AdWords campaigns:

      Localization Guide ? Google Ads - Global Advertiser
      couldnt have said it better myself...what he is saying here is true...Big G will not translate. Thats all up to you...
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  • Profile picture of the author rjthiyagu
    Hi I am using adwords in my blog techmickey.org and this tool really drives a nice traffic. But I have question, How google ranks are deing determined?
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