Panda - Reducing Bounce Rate by splitting up long articles
- SEO |
I would appreciate some assistance from the SEO experts here.
I think one of the factors of panda is bounce rate.
I came across an interesting article that suggested that splitting up long content articles into multiple pages can dramatically reduce bounce rate.
In other words, if you have an article that is 1850 words long, you can split this down into 3 articles with say, 700 words, 600 words and 550 words etc.
(Obviously you still make sure the split up articles have enough content on them to avoid being classed as thin-content).
You then create a table of content listing the 3 parts to the article.
The theory is that readers will click on parts 2 and 3 and so dramatically change the bounce rate on the site. i.e. the visitor didn't just come in, read one page and leave. They clicked around, even if just a little. This will change the bounce rate.
Any comments so far?
Secondly, would you use the rel="next" and rel="prev" tags in the html to show google that these 3 articles are connected?
Are there any benefits or downsides to doing this from an seo and ranking perspective?
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