Onpage Optimization - Nobody ever GETS It
- SEO |
Now there is no way that I am saying a know the Google code or some sort of secret about onpage optimization, but in my experience, I find it hard to come by a website which has a superb onpage SEO setup.
Google is constantly updating their algorithms and most recently cracking down on over-optimization, yet so many people think that cramming their keywords into every corner of their website is the best strategy.
Last week I literally had someone arguing that their website had "perfect" onpage SEO.
Of the 3 images on their homepage, they all had this code:
<img src = "how-to-lose-weight.jpg" name = "how-to-lose-weight" alt = "how to lose weight">
While this strategy will work in certain circumstances, it is not usually the best. What works best for me every time is some simple intuitive thinking...
My advice is don't treat the search engines like a robot, they are much smarter and more advanced than you may think. Treat them as the smartest person you know, and you will naturally be on their good side.
An example of something I would do with the above image code would be:
<img src = "weight-loss-tips.jpg" name = "best-method-to-losing-weight" alt = "how to shed those pounds">
Even though I am targeting the keyword "how to lose weight", I do not necessarily put this into my code.
Google can make the connection between similar key phrases, meaning that stuffing your only keywords all over your webpages may just seem like a spam tactic to the big G.
This theory not only belongs to image codes but everything else that involves your onpage SEO.
Again, I am not saying I am any sort of expert or guru in SEO, but I do a LOT of split testing and SEO coaching which allows me to see first hand the effects of small onpage changes.
This is not new news either, just a refresher on what you can do to improve the way the search engines see your website.
Cheers,
Dave
Google is constantly updating their algorithms and most recently cracking down on over-optimization, yet so many people think that cramming their keywords into every corner of their website is the best strategy.
Last week I literally had someone arguing that their website had "perfect" onpage SEO.
Of the 3 images on their homepage, they all had this code:
<img src = "how-to-lose-weight.jpg" name = "how-to-lose-weight" alt = "how to lose weight">
While this strategy will work in certain circumstances, it is not usually the best. What works best for me every time is some simple intuitive thinking...
My advice is don't treat the search engines like a robot, they are much smarter and more advanced than you may think. Treat them as the smartest person you know, and you will naturally be on their good side.
An example of something I would do with the above image code would be:
<img src = "weight-loss-tips.jpg" name = "best-method-to-losing-weight" alt = "how to shed those pounds">
Even though I am targeting the keyword "how to lose weight", I do not necessarily put this into my code.
Google can make the connection between similar key phrases, meaning that stuffing your only keywords all over your webpages may just seem like a spam tactic to the big G.
This theory not only belongs to image codes but everything else that involves your onpage SEO.
Again, I am not saying I am any sort of expert or guru in SEO, but I do a LOT of split testing and SEO coaching which allows me to see first hand the effects of small onpage changes.
This is not new news either, just a refresher on what you can do to improve the way the search engines see your website.
Cheers,
Dave
If you were disappointed in your results today, lower your standards tomorrow.