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Question About Using Phrases on PPC Negative Keywords

by Scootek
4 replies
  • SEO
    • |
Can anyone tell me if it is possible to use phrases on PPC "negative" keywords? If so, are there side effects of using phrases in negative keywords.
#keywords #negative #phrases #ppc #question
  • Profile picture of the author ajajahmedshaikh
    According to me google has came with the methods of negative so that the advertiser can target the right audience.

    i have seen scenery where i was promoting cng fitting and my ads where seen on cng filling centre

    most of my clicks where from filling one. my client was not getting ROI. by use of negative keywords i have achieved that
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  • Profile picture of the author Lucid
    Yes, you can do this:

    -"this phrase"

    and your ads would not show if the search contained "this phrase", even if you had a keyword that would normally trigger ads.

    You can also do:

    -[this phrase]

    which obviously would not trigger your ads if the search was exactly "this phrase". Frankly, I don't see the use of this but it is possible to do it.
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    Adwords Management Services: Because Successful Campaigns Don't Happen by Accident
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  • Profile picture of the author pinhead
    Yes phrases can be used and sometimes must be. For example, lets say you sell high quality headphones. You can use negative phrase - "on sale" because you don't want this kind of searcher who is looking for headphones that are on sale / discount prices.
    Don't confuse phrase match negative with exact match negative though. If you negative [on sale], then your ad will still display to people searching for - headphones on sale. The correct exact will be [headphones on sale].
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  • Profile picture of the author Scootek
    Thanks to all. For some reason, I don't get an email when people reply to subscribed threats. Anyway, you have answered my question, so thank you.
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    If you can help me SEO suggestions...then it will be appreciated...

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