Google Dance Explained

by QWE
10 replies
  • SEO
  • |
I discovered how Google operates after looking at thousands of ranking data combined with many discussions with Georgia Tech and MIT brains behind large scale computing.

Google has thousands of data centers and numerous load balancers. They also have over 1 million plus servers to store all the data. It is impossible for Google to synchronize all the index count at any given time. Google attempts to synchronize them but it can take months. Depending on which load balancer you were accessing, you can have a totally different SERP.

For example, two people from the same town can have totally different ranking results. You can even have totally different ranking result when viewed from two different browsers from the same computer. I experienced this many times.

A new site will typically experience higher degree of Google dance than an older site due to data synchronization issue. I am sure you'll notice the rankings tend to stabilize over time. It is because Google servers are being synchronized with the data.

Why is it important to understand this? You need to educate your client. If your client sees ranking drop the next day, you need to explain what is happening behind the scene or you may lose that account.

From my experience, a little education goes a long way.
#dance #explained #google
  • Profile picture of the author Chrisbroholm
    Bit bold to call this an explanation, I would call it an educated guess unless you have any substantial proof that this is exactly what happens.

    Can't really see why I would need to educate clients on google's supposed server setup, I mean surely you can just say that it's normal and google does this, without going into technicalities? Why would a client care to be educated in something that he is paying a company to do? I don't need my mechanic to tell me why my car broke down, that's after all what he chose to specialize in.
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    • Profile picture of the author QWE
      Originally Posted by Chrisbroholm View Post

      Bit bold to call this an explanation, I would call it an educated guess unless you have any substantial proof that this is exactly what happens.

      Can't really see why I would need to educate clients on google's supposed server setup, I mean surely you can just say that it's normal and google does this, without going into technicalities? Why would a client care to be educated in something that he is paying a company to do? I don't need my mechanic to tell me why my car broke down, that's after all what he chose to specialize in.
      You have a point there. An explanation is a bit strong. I'll correct it. I'll call it an attempt to explain based on deductive reasoning.

      Educating your client is a preventative measure in case your client thinks you are doing something wrong if the ranking falls. It works for me. You can take it or leave it. :rolleyes:

      Thanks for your input though.
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  • Profile picture of the author sovereignn
    Usually my clients want to hear it put a little more simple!

    I just say they need to reevaluate the ranking of the website after receiving new incoming links

    Plain simple makes sense and.... is most likely what's happening anyways!
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    • Profile picture of the author QWE
      Originally Posted by sovereignn View Post

      Usually my clients want to hear it put a little more simple!

      I just say they need to reevaluate the ranking of the website after receiving new incoming links

      Plain simple makes sense and.... is most likely what's happening anyways!
      I like how you simplified the answer.

      There are some finicky clients who are knowledgeable about SEO and a simple answer like that will not work. In most cases, your simplified version will work. Thanks.
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  • Profile picture of the author Gelo30
    Banned
    usually, how long does Google dance occur?
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  • Profile picture of the author nasuryono
    Thanks for sharing this. I have not tried using different browser to see the search results, will try this later.

    I think the challenge will be to prove this (maybe doing a live demonstration) to our clients so they will see that the phenomenon is true.
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    • Profile picture of the author QWE
      Originally Posted by nasuryono View Post

      Thanks for sharing this. I have not tried using different browser to see the search results, will try this later.

      I think the challenge will be to prove this (maybe doing a live demonstration) to our clients so they will see that the phenomenon is true.
      This would be hard to show your clients live since Google's load balancer is dynamic. It might be a good idea to take some screenshots when this happens and create a page explaining about it. You can simply send a link afterwards.
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  • Profile picture of the author philliplpaz
    Thanks for the insight. I have this idea, just needed some to re-enforce it. I also notice that search results also vary by IP and the Google domain you are using.
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