Does google penalize for changing headers and posts?

13 replies
  • SEO
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What if I change my main title, or go back to older posts and edit them? Does google frown on this?

What about my main site title?

A good example would be when I went I want to edit posts to put in hyperlinks to other posts that were created after I originally published that post.
#changing #google #headers #penalize #posts
  • Profile picture of the author KimboJim
    No, Google doesn't penalize for changes at all. Actually, many high-profile websites are many changes all the time to accommodate for the recent Google changes.

    Unless you change your content to make it more susceptible to penalties (like overusing keywords) then this can actually help your content.
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  • Profile picture of the author BenStevens
    Depending on how you change your posts, you could lose ranking. If you delete most of the content from a post and replace it with a new post then Google will reevaluate where you site should be ranking and what keywords it should be ranking for. You could gain or lose, but it is not a penalty. It is more of a reaction. The same is true for the title.
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  • Profile picture of the author julianbooth123
    Nope, Google doesn't penalize you for changing the headers and posts.
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  • Profile picture of the author Stuart william
    No, you can change the title and heading of your post any time but it should be relevant to content in some manner.
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  • Profile picture of the author dpr2012
    They most certainly CAN penalise you for making changes. I lost my #1 ranking right after making some changes. I'd been there for 6 months. Never got it back.
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    • Profile picture of the author GodMode52
      Originally Posted by dpr2012 View Post

      They most certainly CAN penalise you for making changes. I lost my #1 ranking right after making some changes. I'd been there for 6 months. Never got it back.
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    • Profile picture of the author MikeFriedman
      Originally Posted by dpr2012 View Post

      They most certainly CAN penalise you for making changes. I lost my #1 ranking right after making some changes. I'd been there for 6 months. Never got it back.
      A ranking drop is NOT automatically a penalty. There are tons of different signals that Google uses to determine rankings. If you changed some of those signals, then Google reevaluated your position in the SERP. That is not a penalty.
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  • Profile picture of the author paulgl
    Because google does not value your site as much after making
    changes, does not mean a penalty. I don't know why people
    think every drop is a penalty. Your site just does not do it
    anymore. That's not a penalty.

    Of course changing headers and posts would affect something.
    You changed the text, hence the content, leading to different
    triggers.

    Why would it not change something? That may or may not mean
    google does not think it fits in the same slot anymore.

    Changing a title is a BIG change.

    Changes in SERPS for certain keywords are not penalties.

    Because you failed to complete that last second touchdown
    pass and lost the game. Is that a penalty? Of course not.

    Team A down by 2 points went from a man-to-man
    defense instead of a zone. They lost by 30 points.
    Does that mean the change was a penalty?
    Of course not. But it probably changed the outcome.
    And it might not. The other team may have played
    much harder than your team.

    Paul
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  • Profile picture of the author jfambrini
    Don't change them too drastically as long as your content has not changed. If your header and titles were working before the recent Google update then you just need to tweak them a little. Complete overhaul if unrelated to your search terms might change your SERP.
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  • Profile picture of the author dpr2012
    GodMode52: Why did you post that? I'm not stupid nor am I a troll. I've a good mind to report your post but I'll let you off this time.
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  • Profile picture of the author NicheLinks
    Well, hundreds of people redesign their website to match up with the prevalent changes in google algorithm. Not just this, lots of website owners have to follow the latest techniques in website designing. Therefore, there is hardly any chance to be penalized for making desirable changes on your website, unless you are not found guilty of avoiding the Google ethics.
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