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Panda Recovery - Case Study

by retsek
12 replies
  • SEO
    • |
Didn't see this posted.

It's a very good read! Even if you haven't been hit, take it as a guide of what not to do.

http://www.searchenginejournal.com/t...e-study/45683/

If you couldn't figure it out from the screenshots, the site is actually babymed.com.

Interesting that it can pull in over 50,000 visits per day in a very competitive space (pregnancy & babies) and do it with less than 200 root linking domains and a PR of 4. Goes to show that folks need to lower their obsession with external links and focus more on content and the long tail.

The site is still in need of alot of work though. It's still too ad heavy. There's still too many links per page. And frankly it's still flipping ugly and poorly designed ...especially if you compare it to its competition like babycenter and whattoexpect. My wife spent hours on babycenter when she was carrying last year.
#case #panda #recovery #study
  • Profile picture of the author WildGale
    Excellent. Thanks. That long tail IS powerful
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  • Profile picture of the author PatrickLSO
    Pretty interesting case study considering they didn't really add much content and didn't add many backlinks.

    They just sped up the site, made internal linking better, and de-cluttered everything.
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    • Profile picture of the author WildGale
      Originally Posted by PatrickLSO View Post

      Pretty interesting case study considering they didn't really add much content and didn't add many backlinks.

      They just sped up the site, made internal linking better, and de-cluttered everything.
      They added content to about 100 target SEO pages out of 10K+ pages on their site.
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  • Profile picture of the author UtahHomesToGo
    Can you explain what a long tailed keyword is???
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    Justin Robins, Realtor
    Market Edge Real Estate
    Click Here, Chattanooga Homes For Sale, Tennessee Homes For Sale, Homes For Sale In Salt Lake City, Sandy Utah Homes, Ogden Utah Homes

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    • Profile picture of the author JSProjects
      Originally Posted by UtahHomesToGo View Post

      Can you explain what a long tailed keyword is???
      Quick example:

      "the best exercise program for weight loss" instead of just "weight loss."
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    • Profile picture of the author retsek
      Originally Posted by UtahHomesToGo View Post

      Can you explain what a long tailed keyword is???
      Keywords can be separated into three types:

      "fathead" - high volume keywords, but there are few of them. Usually one or two words long.
      "chunky middle" - lower volume, but there are a bit more of them. Sometimes two or more words
      "long tail" - most keywords are long tail. something like 70% of all keywords are.

      Picture it like this dinosaur, where the length of the "head", the "body" and the "tail" represent the volume of search keywords.




      And then there's another class of keywords which you can probably classify as long tail, but they are unique in that they are completely never before seen combinations of words. That is, searches that were never performed before. Google says that about 20% of their daily searches are combinations of words that they've never seen before.
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      • Profile picture of the author UtahHomesToGo
        Awesome picture! lol thanks!!!
        QUOTE=retsek;6556377]Keywords can be separated into three types:

        "fathead" - high volume keywords, but there are few of them. Usually one or two words long.
        "chunky middle" - lower volume, but there are a bit more of them. Sometimes two or more words
        "long tail" - most keywords are long tail. something like 70% of all keywords are.

        Picture it like this dinosaur, where the length of the "head", the "body" and the "tail" represent the volume of search keywords.




        And then there's another class of keywords which you can probably classify as long tail, but they are unique in that they are completely never before seen combinations of words. That is, searches that were never performed before. Google says that about 20% of their daily searches are combinations of words that they've never seen before.[/QUOTE]
        Signature

        Justin Robins, Realtor
        Market Edge Real Estate
        Click Here, Chattanooga Homes For Sale, Tennessee Homes For Sale, Homes For Sale In Salt Lake City, Sandy Utah Homes, Ogden Utah Homes

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  • Profile picture of the author EdwardDennis
    Read this yesterday, and yes, it's a VERY good read.
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  • Profile picture of the author Rndmals
    The site is still utter shyte design wise and i can only imagine what it was before. The top adsense block "conveniently" covers the submenu; there's adsence, chitika, infolinks and what not. User experience my eye. How can anyone find anything there is beyond me. What a mess. But pulling in 50,000 a day...
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  • Profile picture of the author yukon
    Banned
    Lol, that site (babymed.com) is still spammy with all the Ads. Looks like they signed up for every affiliate program that would accept them.

    I'm sure they could dump +50% of those Ads & still earn about the same money. Ha, ha, that just looks like crap, the more I look at their pages, the more I laugh.
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    • Profile picture of the author retsek
      Originally Posted by yukon View Post

      Lol, that site (babymed.com) is still spammy with all the Ads. Looks like they signed up for every affiliate program that would accept them.

      I'm sure they could dump +50% of those Ads & still earn about the same money. Ha, ha, that just looks like crap, the more I look at their pages, the more I laugh.
      Looks like its a CPM network + Adsense + Infolinks + Chitika. I also can't see how running all four can be worthwhile.
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  • Profile picture of the author hostwindsEvanM
    Site is certainly stuffed! But theyre still making it getting crazy amounts of traffic. Site owner is probably pretty happy right about now.
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    Hostwinds web hosting and email marketing solutions
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