This is a healthcare client in the US and there are conversations online about their main product (a medicinal drug). The conversations that are happening online are getting diluted with misinformed/wrong claims that the drug is meant for a certain initial stage of the disease, instead of the actual "advanced" disease state.
In addition, there are also other conversations happening which incorrectly claim that the drug is for "ABC State", even though it is indicated for "advanced ABC State"
I have scoured Google and have found several examples of these conversations throughout Twitter feeds, news articles, and blogs.
What, in your opinion, would be the best way to tackle this, and ensure that people are aware of the actual facts?