Google Panda Buster SEO Theme Feature
- SEO |
I'm looking for some feedback on a new SEO feature I'm adding to a WordPress SEO theme I develop (Stallion theme) that should help with the recent Google Panda Updates and some marketing ideas.
Stallion is already the best WordPress SEO Theme available, it's better SEO wise than any combination of theme, plugins , custom WordPress code, whatever anyone else is doing with WordPress they are years behind Stallion.
Problem is I know the above, but I can't seem to get traction in the WordPress SEO theme marketplace, my expertise is SEO not marketing.
Anyway, Google Panda is amongst other things looking closer at links, we as webmasters don't have full control of incoming links, but do in theory have control of internal links. With SEO there's a lot of educated guesswork, I'm working on the belief Google is looking closer at both the anchor text of incoming links and internal links and your average WordPress site isn't presenting the internal links in the best way (they tend to be all the same sitewide).
In a perfect SEO world we'd mix up the anchor text of all links, in theory you could have different anchor text for a specific link internally, so a link to Page A could have 100s of different anchor text sets if a webmaster had the time to build those links manually. The whole point of using a CMS like WordPress is ease of use, automation and this means your average WordPress site can have dozens, even hundreds of sitewide links with identical anchor text: categories, tags, posts, pages basically almost every link added to a sidebar is repeated sitewide with the same anchor text.
I've been working on this problem for sometime and have made a decent dent in the problem for the Stallion theme.
Still a work in progress, but in the next update (Stallion 7.2) will be able to vary the anchor text of category links, and a variety of other widget links: have an awesome widget (Stallion SEO Posts Widget) that can generate Popular, Recent, Random and other options menus with thumbnails and excerpts. This widget uses an extended version of the All In One SEO Plugin to choose from 6 different keyword phrases for every post on the site. In the next update this is extended further by having what I'm calling "Stallion All In One SEO Google Panda Buster" sets that choose different combinations of the posts keyword phrases for different page types (posts, pages, categories etc...).
I've wrote a comment about this new feature at Stallion All In One SEO WordPress Plugin (it's a very detailed comment). Easiest way to understand this is look at the Recent Posts widget (in the footer) load the home page, a category, single post, static page and you'll see the anchor text changes on the different page types (the thumbnails have alt text and that changes as well).
The shorter version is on every post you can add 6 keyphrases (one is the original post title another is the All In One Title Tag and 4 Stallion Related Keyphrases), you basically write 6 post titles for every post and Stallion will use them through out the theme (so not just for this widget) for headings, anchor text of links etc... The new feature adds sets of options that means rather than having a Popular Articles widget with the same anchor test site wide on categories the anchor text is different to the anchor text on tags and it's different again on posts and pages...
If I'm right the Google Panda update is looking at the anchor text of both incoming and internal links to determine patterns: it's not hard to imagine a post with the title "My Great Post" with every link on the site using the anchor text "My Great Post" isn't going to look like natural links. Internally that's probably not a problem, Google will know CMSs will have sitewide links like this, but what if they use the anchor text of internal links as a factor for comparing incoming links? If every internal links uses the anchor text "My Great Post" and most incoming links uses the same anchor text it's not very natural looking. On the other hand if internal links have 6 different, but related phrases for anchor text: "My Great Post", "Awesome Post", "Posts About Fantastic Stuff" etc... maybe that will help when Google finds most of the incoming links are identical (a lot of webmasters when building links always ask for their hardest SERPs as anchor text, AKa doesn't look natural).
So what do you think of this as an SEO feature (it's one of many SEO theme features) and how on Earth do I promote something this complicated to webmasters who still believe meta keywords are important??
David
Stallion is already the best WordPress SEO Theme available, it's better SEO wise than any combination of theme, plugins , custom WordPress code, whatever anyone else is doing with WordPress they are years behind Stallion.
Problem is I know the above, but I can't seem to get traction in the WordPress SEO theme marketplace, my expertise is SEO not marketing.
Anyway, Google Panda is amongst other things looking closer at links, we as webmasters don't have full control of incoming links, but do in theory have control of internal links. With SEO there's a lot of educated guesswork, I'm working on the belief Google is looking closer at both the anchor text of incoming links and internal links and your average WordPress site isn't presenting the internal links in the best way (they tend to be all the same sitewide).
In a perfect SEO world we'd mix up the anchor text of all links, in theory you could have different anchor text for a specific link internally, so a link to Page A could have 100s of different anchor text sets if a webmaster had the time to build those links manually. The whole point of using a CMS like WordPress is ease of use, automation and this means your average WordPress site can have dozens, even hundreds of sitewide links with identical anchor text: categories, tags, posts, pages basically almost every link added to a sidebar is repeated sitewide with the same anchor text.
I've been working on this problem for sometime and have made a decent dent in the problem for the Stallion theme.
Still a work in progress, but in the next update (Stallion 7.2) will be able to vary the anchor text of category links, and a variety of other widget links: have an awesome widget (Stallion SEO Posts Widget) that can generate Popular, Recent, Random and other options menus with thumbnails and excerpts. This widget uses an extended version of the All In One SEO Plugin to choose from 6 different keyword phrases for every post on the site. In the next update this is extended further by having what I'm calling "Stallion All In One SEO Google Panda Buster" sets that choose different combinations of the posts keyword phrases for different page types (posts, pages, categories etc...).
I've wrote a comment about this new feature at Stallion All In One SEO WordPress Plugin (it's a very detailed comment). Easiest way to understand this is look at the Recent Posts widget (in the footer) load the home page, a category, single post, static page and you'll see the anchor text changes on the different page types (the thumbnails have alt text and that changes as well).
The shorter version is on every post you can add 6 keyphrases (one is the original post title another is the All In One Title Tag and 4 Stallion Related Keyphrases), you basically write 6 post titles for every post and Stallion will use them through out the theme (so not just for this widget) for headings, anchor text of links etc... The new feature adds sets of options that means rather than having a Popular Articles widget with the same anchor test site wide on categories the anchor text is different to the anchor text on tags and it's different again on posts and pages...
If I'm right the Google Panda update is looking at the anchor text of both incoming and internal links to determine patterns: it's not hard to imagine a post with the title "My Great Post" with every link on the site using the anchor text "My Great Post" isn't going to look like natural links. Internally that's probably not a problem, Google will know CMSs will have sitewide links like this, but what if they use the anchor text of internal links as a factor for comparing incoming links? If every internal links uses the anchor text "My Great Post" and most incoming links uses the same anchor text it's not very natural looking. On the other hand if internal links have 6 different, but related phrases for anchor text: "My Great Post", "Awesome Post", "Posts About Fantastic Stuff" etc... maybe that will help when Google finds most of the incoming links are identical (a lot of webmasters when building links always ask for their hardest SERPs as anchor text, AKa doesn't look natural).
So what do you think of this as an SEO feature (it's one of many SEO theme features) and how on Earth do I promote something this complicated to webmasters who still believe meta keywords are important??
David