Include keyword in the long tail or not?

12 replies
  • SEO
  • |
Hi guys.

I am trying to further SEO my website for some more keywords but am wondering what difference for SERP it will make if I put the include part of the keyword I am targeting into the long tail if it is already part of the domain name.

For example say my domain is howtochangealightbulb.com and I want one of my keywords to be how to change a lightbulb really quickly; should I put it like.
a. howtochangealightbulb.com/quickly or
b. howtochangealightbulb.com/how-to-change-a-lightbulb-quickly

Thank you for your help.

Kal.
#include #keyword #long #tail
  • Profile picture of the author smitholivia
    It looks spammy, better to concentrate on other techniques to improve rank.
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  • Profile picture of the author GeraldNitram
    Well, in my opinion, both are okay, but my vote goes for the second one just because it's specific. When people are looking for something on the search engines, it's either they look for the most specific result, or the simplest result. You can rank for your keywords on both of those pages anyway.
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    • Profile picture of the author Kaljames
      Originally Posted by GeraldNitram View Post

      Well, in my opinion, both are okay, but my vote goes for the second one just because it's specific. When people are looking for something on the search engines, it's either they look for the most specific result, or the simplest result. You can rank for your keywords on both of those pages anyway.
      Okay thanks, I will do both of them with similar articles but not the same and see which one ranks higher.
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  • Profile picture of the author gPlayer
    Ofcourse the second one will rank higher without having any backlink for the page.
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  • Profile picture of the author smileverse
    It doesn't matter how you build the URL structure. However, it is just that can help a bit and everything is depends on your content's quality and the backlinks of your website. So, concentrate on that!
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  • Profile picture of the author SEOtraveler
    First thing first, your url does look spamy.

    I'm a strong supporter of brand urls - as opposed to EMDs, i.e. I would prefer edisonstuff.com or lovelylight.com over howtochangealightbulb.com dead-sure both as an SEO and search user.

    Still, you'll find lots of people here who are the same passionate about EMDs.

    Anyway.

    Forget about your site's url and make up your long tail keywords the way they appear most natural. The way real users would type them into search.

    Occasionally, it's worth having links with totally keyword-unrelated anchors, e.g. "here" or "jump over here" or "read more on this site". Don't be afraid to include those into your anchor text mix. As the latest Google update has shown, many SEOs regret their anchor texts were too much keyword-stuffed and not diverse enough.
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  • Profile picture of the author C Rebecca
    This will hardly make any difference. If you have optimized your article well, it can rank without 'very long tail' keywords as well.
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    • Profile picture of the author rajivwebads
      Well, in my own opinion, both the ways are quite okay, but my vote will stick and goes with the second one because it is very specific. When any looks for anything in the search engines, they either look for the most specific result or for the most simplest result.
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  • Profile picture of the author seomanchun
    long tail keyword is the best keyword that is also convert a sell. but short tail keyword is given a traffic. every person search a keyword for get the information so that short tail keyword is use for search a information and long tail keyword is use to get information and to sell also. that why expert PPC project running on long tail keyword also target the long tail keyword on search engine.
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    • Profile picture of the author prcys
      Banned
      Originally Posted by indiainternet2012 View Post

      your domain is totally keyword based..so you don't need this " howtochangealightbulb.com/how-to-change-a-lightbulb-quickly"
      just use this 'howtochangealightbulb.com/quickly or' it is looking more guanine.
      What i think is that one need to include the whole sentence in the url after the slash instead of just the 'quickly' word. As url with the whole sentence will describe the page more clearly on what it is.
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  • Profile picture of the author wakas
    You can also go with the second option because you will get higher rank with this. no problem with that. you can use your long tail keywords in the url. i am already doing this for so many websites.and getting some good response
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