Does Google Pay Me For Their Own Ads?

4 replies
  • SEO
  • |
I run Adsense on my site and I see most of the time there is a Google banner that is promoting Google. Does Google actually pay me for these clicks? If not how to I stop this banner from showing?
#ads #google #pay
  • Profile picture of the author paulgl
    Here's my take, I could be wrong. Just my own
    research.

    If google is displaying their own product ads, it
    may be because you are logged in, they know
    you are looking for online income, SEO, etc.

    If the ads are shown, yes, they will pay you for
    a click. How much is the question. If there are
    other ads on the page besides google's, then
    google must be paying on par or above what
    these bidders are paying.

    If there are no other ads, it means there are bidders,
    but google does not display ads below a certain
    bid. They will display their own. Adwords users
    can get frustrated in this, but there is a minimum
    bid on many sites and keywords. Sometimes
    the minimum bid is a secret. Google does not
    disclose a lot of stuff because they want to protect
    trade secrets.

    Even so, google still must determine that your site
    is worth putting their own ads on. That's the
    main point of the above, even though it's a little
    hard to follow. Ergo, they must pay. Each site
    and circumstance is different. No two sites will
    garner the same CPC.

    The bad thing would be just a blank space. That
    means google has no ads for you, nor will they
    waste their time putting their own stuff.

    So, google serving their own programs is at least
    a sign that your site is not getting anything.

    You can block google.com. youtube.com, etc.

    I try and block as little as possible.

    If google is serving it's own ads for their stuff on
    your site, they have a good reason, or, your
    site has little content triggers for multiple bids.

    Paul
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    If you were disappointed in your results today, lower your standards tomorrow.

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    • Profile picture of the author marketinguk
      Originally Posted by paulgl View Post

      Here's my take, I could be wrong. Just my own
      research.

      If google is displaying their own product ads, it
      may be because you are logged in, they know
      you are looking for online income, SEO, etc.

      If the ads are shown, yes, they will pay you for
      a click. How much is the question. If there are
      other ads on the page besides google's, then
      google must be paying on par or above what
      these bidders are paying.

      If there are no other ads, it means there are bidders,
      but google does not display ads below a certain
      bid. They will display their own. Adwords users
      can get frustrated in this, but there is a minimum
      bid on many sites and keywords. Sometimes
      the minimum bid is a secret. Google does not
      disclose a lot of stuff because they want to protect
      trade secrets.

      Even so, google still must determine that your site
      is worth putting their own ads on. That's the
      main point of the above, even though it's a little
      hard to follow. Ergo, they must pay. Each site
      and circumstance is different. No two sites will
      garner the same CPC.

      The bad thing would be just a blank space. That
      means google has no ads for you, nor will they
      waste their time putting their own stuff.

      So, google serving their own programs is at least
      a sign that your site is not getting anything.

      You can block google.com. youtube.com, etc.

      I try and block as little as possible.

      If google is serving it's own ads for their stuff on
      your site, they have a good reason, or, your
      site has little content triggers for multiple bids.

      Paul
      Hi Paul, this is a fascinating post I must say. Could you for the benefit of myself and others go into a bit of detail as to what your "research" was? It sounds logical what you are saying but would love to know on what you base your findings?

      Kind regards
      Joel
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  • Profile picture of the author Lucid
    As far as I know, Google buys and displays Adwords ads. In effect, they buy from themselves. The cynical will say they don't actually spend money. What likely happens is that money is moved from one department to another. That makes business sense (as well for tax purposes) and lots of businesses do this sort of thing, probably all large businesses do this.

    So since they are buying ads, you get the money when someone clicks.

    The reason for their ads showing up on your site is simply because they are the best and most profitable ones. Their quality is higher. It's also likely you visited their site and being remarketed to. Your other visitors probably see different ads. The cynics will say they use this opportunity to promote themselves for free. But as said above, it makes more business sense to pay and there's no indication they don't or manipulate the system.
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  • Profile picture of the author moSEO
    If your seeing Google advertising itself, that's a problem, If your not logged in (like paul was saying).

    Googles own Ads are the equivalent to the old PSA that Google used to run ($0.01 - $0.00 CPC).
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