I'm a learning newbie at this internet marketing lark and one of the phrases that's used over and over concerns 'Keywords' and 'SEO'. I was chatting with a few guys on another thread yesterday but didn't continue because it was sort of off topic with the intention of the thread, thus I'm making one here to try and clarify some things.
I've googled around looking for some clarification but I've found that, as a newbie, they tend to be filled with marketing/internet jargon which doesn't really add light to the issue - sort of raises more questions than it answers type of thing. Plus, I hope this thread will help other newbies who may have similar questions.
So if anyone can help with any of the below questions, I'd greatly appreciate it:
1) I haven't determined what my 'Keywords' are, indeed I don't really know why I need to have one. I built my site based on my interest and study in medicines and pharmacology, not necessarily as an income source. However, now that I've learned about this, I want to try and market. Thus, what are or how do I determine what my 'Keywords' are or should be?
2) I assume these 'Keywords' are to be used on the site repetitively, is there any disadvantages or limits on overusing them? [Whatever ones they are??]