How to measure SEO Effectiveness

13 replies
  • SEO
  • |
Every website SEO performance and results can be measured through following three factors.

1. Monitor Keyword Rankings
2. Analyze Monthly Visitors
3. Track Leads & Conversions

1) Monitor Keyword Rankings

Initially every website will be targeted to few keywords which are relevant to respective website niche. SEO Professionals should make sure that "respective landing pages of the website should be indexed & ranked for targeted keywords". If your website is started ranking for few long tail keywords in the first month itself, it means "your SEO team is doing the right job". Also month over month keyword rankings positions should be improved. With the help of following kind of report everybody can measure their SEO effectiveness.

Note: This will not happen in all cases, because few of the niches are highly competitive, so it will take little more time to get results.

2) Analyze Monthly Visitors

Every website visits can be tracked through Google Analytics. It's free tool offered by Google, also simple to install & activate on website. Usually for a new website minimum two months' time required to receive traffic from search engines. From 3rd month onwards every website will start receiving little traffic and it should be gradually increased month over month. Of course, traffic increase in every month is a difficult task, so at least existing minimum traffic shouldn't be decreased.

If your SEO team is continuously adding new content pages then the traffic should be improved. So keep an eye on website traffic and measure your SEO team efforts. Ask your SEO team to provide monthly improvement stats and reports for your reference.
#effectiveness #measure #seo
  • Profile picture of the author Astrageeks
    Very informative post.Monitoring keyword ranking is very much important.Thanks for sharing.
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  • Profile picture of the author KurtLexis
    Measuring success in search engine optimization can typically be done in four ways. “Indexation” measurements will determine if a search engine has properly identified all of your site’s pages.
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  • Profile picture of the author lalitseoexpert
    as per my point of view analyze visitors form the Google analytic tool is best way to see the popularity of any websites.
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  • Profile picture of the author NicholasHughes
    Monitoring keyword ranking is the key to check the effectivess of SEO.There would be more and more traffic for this website if its keywords can rank high.
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  • Profile picture of the author samual james
    According to me the success of your SEO campaign is entirely depends on how much leads you are getting. You can include traffic and ranking to measure success but if you are not getting relevant traffic or keywords for which you are ranking is not a traffic generating keyword then there is no need to include keyword and traffic to measure success.
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  • Profile picture of the author prismkuet
    The main measure of SEO performance is monitoring the keywords performance. Because your visitor can be increased used different other techniques. Even for your contents, amount of visitors can automatically increase without SEO activities.

    check out the Pros and Cons of CPA

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  • Profile picture of the author erikhudson
    We should measure how many keywords search engines are picking up and using from your site to index your pages.
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  • Profile picture of the author bhushan@rancor
    Analyze are very important for our tells us that what is going on.we are working then it is working good or not.
    Interactive Bees Pvt Ltd best known for Quality Web Development Solutions and Online Marketing Services.
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  • Profile picture of the author redchillies
    Simply if your ranking going well, it means search engine optimization works effectively.
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  • Profile picture of the author jaisonjohn
    Both are equally important, as analyzing the keywords on weekly basis enable you to understand the position of the keywords whereas analytics is to track the traffic for the website.
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  • Profile picture of the author YasirYar
    If you get massive traffic, increase your website ranking and build a stronger online reputation.

    >>>Get your websites ACTUALLY ranked by checking these out: Quantum SEO Labs, Home Page Link Building & SERP Ability. Want to get rid of negative listings? Check out Reputation Enhancer.

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  • Profile picture of the author themen710
    Detailed and good sharing! I agree with your suggestion. These are important elements for SEO. Everyone can apply all these information for completing SEO. They are really effective for your website. Good luck for your with these ideas.
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    • Profile picture of the author nightrider85
      One more that perhaps could be added...

      dancing cha cha with google...I had experience where few of my targeted keywords were dancing a lot up and down like crazy last year...

      At that time I was building backlinks heavily in the first month...

      I was pretty clueless and then I accidentally found a youtube video from a respected people in IM..he talked about quality velocity diversity in detailed..

      What I did just build backlinks slowly in the first month with blog comment at high PR and social media with FB...

      And I danced less...
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