Using quotation marks is something that confuses many online. People usually ask "why should I use quotation marks when conducting keyword research because nobody uses when searching online?"
Ready for the answer?!!!!
The quotation marks and really there for YOU to help with your research.
That is the ONLY reason.
The quotes allow you to ascertain your competition!
When you conduct a search at Google WITHOUT the quotes, you get results that contain your keywords IN ANY COMBINATION.
When you conduct a search WITH the quotes, you get results that only include pages that contain your EXACT keyword phrase.
Do you see the difference?
A lot of people don't at first.
Let me give you an example .............
Say you looked at the keyword "lose weight for summer holiday"
Lets imagine the results are 767,000 searches without quotes - and 1,000 with quotes
You may want to consider using this as a key phrase because using the exact term, you are only competing with 1,000 not 767,000!
When people type in a search in Google without quotes, they will get ANY site that uses that keyword in the article, webpage etc....
Plus, without quotes the keyword won't necessarily be the exact keyword, it could be broken up
An example of this is if your keyword is "fastest way to build credit". Google will pick up sites that might include "fastest" and "build credit" but not necessarily in that order (or even grouped together)
I hope this helps some people. It's just a little "snippet" of advice to anybody new in the business, or maybe its something you never knew :-) Be Happy