She seems stressed so I wanted to help even though SEO isn't my specialty. I'll post it here and maybe you could help me out by adding additional steps rewording what she already has. I've removed specific company and competitor names to keep it somewhat confidential. I know what she wants to accomplish - increased rankings/traffic for main keywords related to our business, but she really needs help with the plan and terminology. I appreciate your input. Thanks.
Goal: To increase the site and page rankings for corporate site by sourcing a list of keywords to use in key messaging and imbed in HTML coding.
For corporate site to be listed above competition in searches for at least 3 key words.
1. Capture list of key words used by competitors by viewing page source on key pages.
2. Look up key words sourced in Google Ad Words to show competition for words.
3. Search in Google.com for key words to see what is pulled.
4. Source tool to show page rankings for corporate site and competitors.
5. Track updates made to page and track rankings.