How to do keyword research?

24 replies
  • SEO
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How do you do keyword research for your own projects?

Please do not put links for YouTube 'how to' videos. I am asking about YOUR method...

Thanks

Dan
#keyword #research
  • Profile picture of the author bloggerd
    Thankyou for removing that.. but honestly i did not report your thread i was only giving my advice to ask in seo section.. it was upto you where you wanted to post i was just giving my advice

    Take alook at this youtube vid seems pritty good tutorial on keyword research

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    • Profile picture of the author Daniel Ray
      Originally Posted by bloggerd View Post

      Thankyou for removing that.. but honestly i did not report your thread i was only giving my advice to ask in seo section.. it was upto you where you wanted to post i was just giving my advice
      Thanks for your input. I was really upset when they removed the comments because there was a lot of useful information before the thread was closed. They should have at least left the comments in place in that thread, because they were all useful.

      I'm asking about individual efforts from marketers, not 'in general'. I have a ton of experience with keyword research, and honestly, enjoy the subject.

      A lot of people seem to hate keyword and research, and I wanted to see how others do research in their own world. I intentionally left the question short, to encourage more people to comment.
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  • Profile picture of the author Andres1986
    Personally, I like to use tools a lot and cross-check the different results. Once I have a few winners, most of the time I use common sense and my gut to decide if a KW is going to be profitable or not, how hard it would be to rank, etc.
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  • Profile picture of the author Tuned
    i use market samurai for that, or you can use adwords keyword tools for that too..
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  • Profile picture of the author Emorej
    first i used google keyword tools, then use niche finder too check the competition
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  • Profile picture of the author ZmB
    Well the first things you always wanna do is make sure it's doing well currently and has a future ahead of it.

    Use google insight + contextual tool+ keyword tool + google trends
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  • Profile picture of the author esparkinfo
    Keyword research is one of the most important factor of SEO. Good Keyword research is always be important because of number of elements are always be affected.

    Here are some major points which are below:

    That is, don’t target the same keyword on lots of pages.
    The link building anchor text is important.
    Internal links and breadcrumb trails also use keywords.
    Keyword research supporting a well optimized page can also reduce paid search costs.

    Hope this will help you.

    Thanks.....
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  • I am using Google adwords keyword tool. You also try with this.
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  • Profile picture of the author hilarious89
    For keyword researching you can use Google webmaster tool. First submit your site to Google webmaster tool and their you will find every suggestion for your website.
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  • Profile picture of the author Trevor
    I recently started using a rather new KWR tool. It's called Micro Niche Finder and I really like it.

    What it does is, you put in your main keyword, it fetches the usual 800 suggestions from the Google AdWords Keyword Tool but then it goes further, because it fetches 800 additional suggestions for each of the initial 800 keywords.

    It also does competition analysis and shows the CPCs for the keywords. The competition module can give you a general idea about the competitiveness of the keywords, but the fact is, you'll probably also need to check the top ten results for the keywords.

    Still, it's a great tool to get you started with your keyword research.
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  • Profile picture of the author SamDenial
    Well I generally use Google Adwords Keyword tool. Its a great tool for keyword research. I am using this since I was joined SEO.
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    • Profile picture of the author himanshi12
      I mainly use google adword tool. it is free tool service provided by google.
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  • Profile picture of the author anne785
    I will first analyse the current market and then I will choose the keyword based on the searches in the google. since 98% of the people uses google search engine and also it has a free tool for keyword analysis named as adword tool. using this tool we can make a conclusion of selecting the opt keyword based on the searches done by the users.
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  • Profile picture of the author SerenaGomez
    Here is how I do the keyword research:

    1. First of all I prepare a set of the keywords which I will be offering as Services or Solutions.

    2. Then I enter those keywords in the keyword research tool to look for the related keywords, search volume and the competition. I like SEMRush and Google Adwords Keyword Tool.

    3. I pick up keywords with high search volume, high popularity (Popularity is the number of times a keyword has appeared in Keyword Research Tools.) and medium competition (Competition is the number of websites when a keyword is searched.).

    4. Then I find out KEI. Keyword Effectiveness Index: KEI compares Popularity with the number of competing web pages to pinpoint exactly which keywords are most effective for your website.

    5. And then KOI. Keyword Opportunity Index: KOI compares the Popularity with the number of competing web pages using "Allinanchor" operator.

    And when I am done with all this, I choose the keywords based on all the data.
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  • Profile picture of the author engagedotscrm
    I use adwords keyword tools then analyzing it by comparing with its competition and global search.
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  • Profile picture of the author apprillove
    Originally Posted by Daniel Ray View Post

    How do you do keyword research for your own projects?

    Please do not put links for YouTube 'how to' videos. I am asking about YOUR method...

    Thanks

    Dan
    I do refer to Google Adwords.
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  • Profile picture of the author aadi144
    I use Google Adwords tool to research upon the best keyword options.It tells the Exact,Broad and also phrase keywords also.It is vast and easy to use tool.
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  • Profile picture of the author ggseo
    Banned
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    • Profile picture of the author Aarav
      I prefer Google Adwords Keyword Tools to do complete and depth keyword research because from it, I got all the information regarding the keywords.
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      • Profile picture of the author UMS
        Originally Posted by Aarav View Post

        I prefer Google Adwords Keyword Tools to do complete and depth keyword research because from it, I got all the information regarding the keywords.
        The most important information that Google Adwords Keyword Tool does NOT give you is the competition strength of keywords.

        That is an absolutely critical part of keyword research that many, many people get wrong.
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        • Profile picture of the author Pardeeps
          The better way to research keyword is Google Adwords its free of cost and give u the relevant results.
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        • Profile picture of the author HN
          Banned
          Originally Posted by UMS View Post

          The most important information that Google Adwords Keyword Tool does NOT give you is the competition strength of keywords.

          That is an absolutely critical part of keyword research that many, many people get wrong.
          What do you think of an idea of being able to just browse through tens of thousands of most searched keywords and just picking the least competitive ones? Without even having to come up with any seed keyword ideas?

          That's how I do my keywords research. Here's a free preview. Free - Keyword list
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  • Profile picture of the author JamieSEO
    My first step for keyword research is always the Google Keyword Tool exact match to get an indication of how many searches there are.

    The only thing to keep in mind if using the Google Keyword Tool is that their competition strength info is only regarding the PPC competition, so if you are not going to use PPC then that should be discarded.
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    • Profile picture of the author timothyalex
      Keyword Research is the most important criteria to be taken care of while proceeding SEO. Here are some techniques to consider for effective keyword research.

      Google Adwords Tool.
      Analyse competitor keywords
      Consider related searches option by search engines.
      Market Samurai tool.
      Overture tool.
      Google Analytics.
      (consider the keywords that people used to reach you, but this may be done only if your site reaches some extent)
      Google Instant suggestions.
      Google Trends.
      Google Insights.
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  • Profile picture of the author Matt Helphrey
    Since our main goal is to take the top spot (or at least the top 3) we really need to analyze ONLY those sites. The # of competitors means nothing. The strength of the competitors means everything.

    And so how do you check just how strong those top 3 are? ... The most effective method for me is to use a combination of tools.

    I use TrafficTravis to give me a broad view of my competition. It shows me age of the domain, PR, # of backlinks, and how well optimized the pages are.

    If I like what I see and think I might have a shot at landing in the top 3, then I will use SEOSpyglass to really dig down and analyze what kind of links are pointing to these pages. I look for # of referring domains, whether or not they are using the keywords as their anchor, and of course how powerful those backlinks are. Are they from high PR TLDs or high PR pages? How many do they have? etc.

    This should give you all of the information you will need to make a better determination of just how much work it will take to land that top spot.
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