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Ive set up a PPC campaign but im after some help.

I need to calculate whats best for a cost per lead and whats a good conversion rate starting from scratch without any historical data?

With a new ppc campaign how do you go about doing the calculation for what cost per lead your hoping for and what is a good conversions rate?

thank you
  • Profile picture of the author manish123
    Litherland, Cost per lead depends on the profits you will be making from your product and how much you think you should spend on advertising.

    For eg:
    I was selling a product with which i make a profit of $80, I decided to altlest make $40 per sale spending like 50% on advertising. This is for a new campaign, later when I filtered my campaign with more and more data I was able to make more with it.

    A good conversion rate can be 4-5%

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