MATT CUTTS Interview - How to Get Free Traffic From Google

Spotlight your search term prominently on the page. While this seems obvious. With all of googles updates, one could view Spotlighting your main keyword as "keyword Stuffing".

Say your keyword is "Best Blue Widget". Then Matt Cutts says the viewer should see that keyword in plain sight when they visit the page.

Make sure you use TAGS to properly highlight the Title of the webpage. He goes on to say that only the First and Second TAGS are really payed attention to by Google.

This is a critical point. We have often been taught to place as many keyword Tags in as possible. While I would still put in more than 2 keyword Tags, MAKE SURE TO PUT THE 2 MOST IMPORTANT KEYWORD FIRST.

Create a blog (on blogger or Wordpress) to make backlinks to your site. He states that you should add content regularly and engage the reader.

There is really nothing new here, but he does mention Blogger first. Take that as you wish.

Register and use googles free tools. google.com/webmaster allows you to upload a text xml sitemap. Create it at www.xml-sitemaps.com . Matt states that once that is done, you can check to see how often google crawls your site.

Once again this is not earth shattering news, but important nonetheless.

Matt Cutts said a few interesting tidbits. Most interesting to me are the facts about the prominence of the first 2 keyword TAGS and also the Main Keyword display.

I would enjoy your feedback to what Matt Cutts had to say.

Have a Great Day!!