Are one page websites bad?

22 replies
  • SEO
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i am interested in starting a new website. i was planning to do it like those clickbank product sites (all one page). are these bad for seo? or does it not matter how may pages you have? there will be approx 2500-3000 words of unique content and images all on the homepage. what are your thoughts?
#bad #page #websites
  • Profile picture of the author WittyT
    One page websites are not necessarily bad. If you know what you're doing, you can get ranked for your specific keyword and get traffic.
    2500 words is a lot... Is there a way maybe you could split it in 2 or 3 articles?
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  • Profile picture of the author Arav
    I've made such one page site few days ago and started getting Organic visitors within 7 days of it. Content matters, not the size of the site.
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  • Profile picture of the author TuNguyen
    Originally Posted by coolspot2 View Post

    i am interested in starting a new website. i was planning to do it like those clickbank product sites (all one page). are these bad for seo? or does it not matter how may pages you have? there will be approx 2500-3000 words of unique content and images all on the homepage. what are your thoughts?
    Focus on good user experience, and a 1 page site of 2500-3000 isnt going to be the best for that. At worse split the article into 2-3 smaller articles so that its easier for the user to digest and navigate.

    Think of it this way.

    1. If you spend a good amount of time and effort on the project to make the 1-page site a quality product, then its going to be a bad long term investment when your niche becomes competitive. Or you simply wont rank.

    2. If you don't spend any time or effort making sure your 1-page site is of a good quality, then you're not really adding any value to users and the internet. You are affectively just spamming, and ultimately it will not be a good investment. Keep in mind the direction that Google is taking the internet in.

    Personally I wouldnt make a site that has less than 5 x 1000 word articles plus standard privacy and contact pages etc.

    In short: Avoid 1 page sites.
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  • Profile picture of the author bhushan@rancor
    How can 1 page website is bad if it had good content and working with good way to promote its services with promotions
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    • Profile picture of the author TuNguyen
      Originally Posted by bhushan@rancor View Post

      How can 1 page website is bad if it had good content and working with good way to promote its services with promotions
      Because someone will come along and make a 2-page website in your niche...

      ...assuming it doesn't already exist, in which case good luck competing.
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      • Profile picture of the author flamewave
        Originally Posted by TuNguyen View Post

        Because someone will come along and make a 2-page website in your niche...

        ...assuming it doesn't already exist, in which case good luck competing.
        And in Google what looks better

        keyworda.com

        or

        keywordb.com/contact_us
        keywordb.com/privacy_policy
        keywordb.com/about_us
        keywordb.com/blog


        Authority sites will generally rank better, easily and quicker.
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        • Profile picture of the author MikeFriedman
          Originally Posted by flamewave View Post

          Authority sites will generally rank better, easily and quicker.
          That might be true, but I don't think anybody on the Warrior Forum owns an authority site.
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  • Profile picture of the author prismkuet
    One page site with too much contents are not user friendly and quick navigating. As an user, I dislike one page sites. In SEO perspective, there should not have any issue.. But you should keep the thing in mind that user experience is an important aspect always.
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  • Try to generate content that YOU would want to read. After that then your golden
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    • Profile picture of the author RyanLester
      If you are building the site and expecting it to rank well amongst high competition keywords then yes, it is bad.

      If you are using paid sources to drive traffic then no.

      Build a site that enhances the user's experience and makes them come back for more.

      It all depends on what your aim is with the site.
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  • Profile picture of the author dp40oz
    I have many one page sites that have ranked very well for a longtime. It all depends on the niche and the quality of that one page.
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  • No it is not bad. How you are going to present is a matter
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  • Profile picture of the author jordan33
    I do not think its bad - depends what you have to offer. sometimes short and simple is the way to go, others the more the better. really depends.
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  • Profile picture of the author coolspot2
    a very mixed response here. im still unsure.

    i have many many websites all are decent in traffic however im looking at monetizing on a highly competitive niche on this new project.

    ok so its a clickbank product. almost all the high gravity clickbank product pages have literally one long page of text and then an add to cart at the end. i was going to replicate that format. i guess it must convert well because thats the layout that they all are.

    hmm. how about if a did the 1 page thing, and then after 2 months if traffic was bad could i split them off into multiple pages without any detrimental affect?
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  • Profile picture of the author MikeFriedman
    Google seems to have done ok with a 1 page site.

    The real disadvantage of a 1 page site is the lack of internal linking. I believe internal links get weighed pretty heavily.

    There are a lot of 1 pages sites out there doing pretty well though.
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  • Profile picture of the author shayman
    One problem with single page sites is bounce rate. If you only have 1 page then it by nature has a high bounce rate. Google apparently doesn't like that.
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    • Profile picture of the author Nelapsi
      Originally Posted by shayman View Post

      One problem with single page sites is bounce rate. If you only have 1 page then it by nature has a high bounce rate. Google apparently doesn't like that.
      *laughs* First hand experience, Google hates a high bounce rate

      I have read where some sites get a pass on bounce rate but they are usually like wiki and such where it is expected. (This has been my learning lesson for the week it seems)
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      • A one page website can achieve decent rankings if it is well optimized and provides useful content. However, you should split the 2,500-3,000 word post into smaller articles. This way you can target different keywords and make the posts easier to read.
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  • Profile picture of the author limestone614
    I advised a client to build a 1 page website to target the keyword "Flights", and of course the thousands of sub keywords.

    Guess what, it's 7th for the keyword "Flights" now, in the UK. It's about 17th on Google.com.

    1 page sites work just fine, if you know what your are doing.
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    • Profile picture of the author Aarav
      One page website isn't bad because size of website wasn't matter to better rank but the contents are much matters that's why make your website content unique, informative and interesting.
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  • Profile picture of the author marketwarrior06
    Banned
    I don't like the 1 page sites. Every people come to a website to gather some information. if they see that its just to sell something, not to help him then it will never last for a long time. that's the reason I don't like it.
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    • Profile picture of the author limestone614
      Originally Posted by marketwarrior06 View Post

      I don't like the 1 page sites. Every people come to a website to gather some information. if they see that its just to sell something, not to help him then it will never last for a long time. that's the reason I don't like it.
      With reference to the one page site I mentioned above for comparing flights.

      Of course, if you happen to be in the market for a Cheap Flight you only need so much information?

      1 page is fine, this one is a clever page.

      It works like this, it tries to "guess" your departure airport and destination, plus date of travel etc.

      It usually knows your keyword, thanks to Google plus it 70% of the time knows your location from your IP address or GPS location if mobile, and hence your nearest airport. It knows the most common flights from every airport, the most commonly searched for flights and the prices / carriers for those flights.

      It uses an algorithm to work out the likely departure date based on previous searches from that airport etc, peak season, days, months.

      So, in the end from any search it tries to guess your departure airport, and arrival, dates, number of passengers etc.

      It presets the Flights search box and populates the page with relevant content.
      It sets the currency / language etc based on your location.
      Cheap Flights from the Airport in question container showing previous searches.
      Flights leaving within 7 days from that airport as above.
      Some carefully written content that replaces various words dependent on the.
      Information gleamed whilst guessing your trip.
      It even does the Meta Title, Description and Keywords

      It does all this in under 1/2 a second.

      1 page plus an XML sitemap.

      The XML sitemap builds "automatically" from searches completed, so if a search is completed to and from an airport not already in the xml sitemap, a link is created within the current sitemap that "sets" the homepage to that search using a (www . example . com/?example=LGW/AMS).

      Every "page" is unique to the airports / dates / airline in question, yet it is all 1 page, the homepage.

      It is about to get a new sitemap page, although it will likely also be displayed on the homepage, a lot of data has been built up and now it is possible to duplicate the "flight map" Google uses on the US flights site google.com/flights.

      Google can only do the US.

      This site can do any destination to any destination in any currency from almost any country. Should be interesting to say the least.

      Try it out. (www dot flightsdirect dot com)

      It should at the minimum preset your departure airport, then guess the destination, it depends on how you land on the site, from Google it gets your search phrase usually, e.g.

      Flights from London to New York

      Then it would strip out the London and New York, and set the search box accordingly.
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