New domain name for business - advice needed!

3 replies
  • SEO
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Hello all,

I currently run a business selling handmade leather goods, in particular satchels. We have a decent website and make steady sales, but I think we could get more hits and therefore sales with a better domain name.

Our current domain name is simply the name of the business, which has no relevance to the products we sell (it is just two surnames).

We currently get barely any organic hits other than from people who search the name of our brand/business.

Our best selling product by far is our satchels. From my rudimentary research, I think it would really help our Google ranking to have "satchels" in the domain name. I was just wondering which you think would rank better:

[surname][surname]satchels.com
[x][x]satchels.com - ([x] being out initials)

We want to rank well for:

satchels, leather satchels, handmade leather satchels, school satchels etc.

Any help whatsoever would be hugely appreciated.

Thanks
#advice #business #domain #needed
  • Profile picture of the author MikeFriedman
    You should go with BRANDNAME.COM.

    Then you can have pages for individual products.

    www.brandname.com/leather-satchels
    www.brandname.com/school-satchels
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    • Profile picture of the author RyanLester
      How about isatchels.com.

      Go get it now!

      PS. Your domain domain name is less important than the site title.
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  • Profile picture of the author Khemba
    Originally Posted by JohnnyRingo View Post

    Hello all,

    I currently run a business selling handmade leather goods, in particular satchels. We have a decent website and make steady sales, but I think we could get more hits and therefore sales with a better domain name.

    Our current domain name is simply the name of the business, which has no relevance to the products we sell (it is just two surnames).

    We currently get barely any organic hits other than from people who search the name of our brand/business.

    Our best selling product by far is our satchels. From my rudimentary research, I think it would really help our Google ranking to have "satchels" in the domain name. I was just wondering which you think would rank better:

    [surname][surname]satchels.com
    [x][x]satchels.com - ([x] being out initials)

    We want to rank well for:

    satchels, leather satchels, handmade leather satchels, school satchels etc.

    Any help whatsoever would be hugely appreciated.

    Thanks
    Hi - You are totally correct in that your keyword should be included in your domain name - I would go for something like "Satchels Direct" which pretty much does what it says on the tin

    Hope this helps

    Regards
    Khemba
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