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Help with PPC

by Wishpond
0 replies
  • SEO
    • |
I have a small problem. The current product we are launching has a lot of issues with PPC. Basically, is a Facebook like button with different verbs (like want, own, wish) and good insights of your users (like gender, age, interest etc). I have some issues with PPC and I would really like to get your suggestions:
  1. Is not a product that people would search directly. Unlike "electric guitars" people won't search for a "Facebook button that has different actions and insights".
  2. Facebook copyright the term "Facebook" so I cannot create an ad that says Facebook, this is hard since our product main reference is the Facebook "like"
  3. I've not a fan of content network since my personal experience is that they are boots. Any tips for this?
  4. And finally, keywords like "Facebook buttons", even thought have no competitors they charge over $5 CPC just to be in the main page. Any suggestion on why this happens?


Thanks I would really like to get your feedback.
#ppc

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