Over the weekend I was able to rank a 20 hour old blog post (Google Authorship SEO) first page for "Google authorship" and first in Google for "Google authorship SEO". It also ranked me for a ton of broad semi related terms.
This in turn brought me a person who found me, and spent over $500 at one of my services.
Google authorship and build a powerful online persona works...really...freaking..well (check the time stamp on when the post was created)
If you build legitimate sites and want to grow your brand, you should hop on this now. I wish I had sooner!