Amazon Motivation and Some Questions

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So you guys have gotten me motivated to make a large niche-based Amazon site. My plan is to post 2 reviews a day, but hopefully I can get more done on the weekends. I started yesterday, and after today, I have 4 posts up.

I picked up a PR2 domain that was dropped, and after a year, it still has PR, so I am using this domain for my Amazon review domain. So far, each review has been indexed in no time. And 3 of my 4 reviews sit on Page 2 or 3 on Google ... yeah, not great, but considering my home page and category pages aren't done, and the site is still a huge WIP, I am happy with this.

Like I said, I plan on posting at least 2 reviews a night. I am not worried about competition right now ... I am just picking the top products in the niche on Amazon and writing reviews. My reviews are 150-300 words, and only consist of a list of Pros and Cons. I add an image to the right, with an Add to Cart button and 2 links, and that's about it.

I am also going to create videos for these reviews in Animoto, and link back to my page from YouTube ... just gives me double the chance to rank. Plus I keep reading that YouTube is kind of like Google where the more you post videos, the better chance those videos have of rankings.

My questions are:
1. Wasn't there an FTC thing that said you can't review a product unless you own it? How does everyone get around that? I seem to remember hearing someone say you can write reviews of reviews ... but not sure if that works here.

2. Anything else I can be adding my reviews? I just have a quick list of pros and cons. Not sure if any more is really needed.

3. I added the little blurb at the bottom of all my posts with Amazon links, and I have a privacy policy ... is there anything else I need to add to the site to make it Amazon Affiliate compliant?
#amazon #motivation #questions
  • Profile picture of the author Yimes
    The better question is how can you write a good review unless you own the product? If you write a review based in other people's reviews aren't you just rehashing content already out there?

    Where is the value to the reader in a site that reviews products the reviewer does not actually own/use?
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    • Profile picture of the author DeskCoder
      Originally Posted by Yimes View Post

      The better question is how can you write a good review unless you own the product? If you write a review based in other people's reviews aren't you just rehashing content already out there?

      Where is the value to the reader in a site that reviews products the reviewer does not actually own/use?
      I actually lucked out and I own 3 of the 4 items I reviewed. I was just asking because there is no way I am going to buy all those products that I would like to review.

      The only benefit I see is that you don't have to read all 300+ reviews ... you just stop by my site, and I summarize them for you.
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    • Profile picture of the author wolfmmiii
      Originally Posted by Yimes View Post

      The better question is how can you write a good review unless you own the product? If you write a review based in other people's reviews aren't you just rehashing content already out there?

      Where is the value to the reader in a site that reviews products the reviewer does not actually own/use?
      The value is only realized if you understand the niche/products you are reviewing. I have hundreds, if not thousands, of product reviews published across multiple domains. Many of those domains regularly receive referral traffic from other large domains in my niches. I own none of the products that I review.

      So, why do my sites do so well even though I don't own the products? They do well because I know the niche and can offer my expertise on the products I discuss. I can compare them to one another and I can explain the differences between the products.

      So, yes, there is TONS of value that you can offer your visitors even though you don't own the products you are reviewing.
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      • Profile picture of the author DeskCoder
        Originally Posted by wolfmmiii View Post

        The value is only realized if you understand the niche/products you are reviewing. I have hundreds, if not thousands, of product reviews published across multiple domains. Many of those domains regularly receive referral traffic form other large domains in my niches. I own none of the products that I review.

        So, why do my sites do so well even though I don't own the products? They do well because I know the niche and can offer my expertise on the products I discuss. I can compare them to one another and I can explain the differences between the products.

        So, yes, there is TONS of value that you can offer your visitors even though you don't own the products you are reviewing.
        Thanks Wolf, I didn't even think of that when I was writing my first reviews, but I will defiantly add my niche expertise to the next reviews I write.
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  • Profile picture of the author ralchevd
    Originally Posted by DeskCoder View Post

    1. Wasn't there an FTC thing that said you can't review a product unless you own it? How does everyone get around that? I seem to remember hearing someone say you can write reviews of reviews ... but not sure if that works here.
    No one will ever notice if you own the product or not. The coolest thing about owning the product is that you can make videos/photos of it. If you own a personal blog where you tend to review all those products, then it will be different, because people will expect your personal point of view, if you got me.

    Originally Posted by DeskCoder View Post

    2. Anything else I can be adding my reviews? I just have a quick list of pros and cons. Not sure if any more is really needed.
    Make it natural. Add few sentences, plus a conclusion.

    Originally Posted by DeskCoder View Post

    3. I added the little blurb at the bottom of all my posts with Amazon links, and I have a privacy policy ... is there anything else I need to add to the site to make it Amazon Affiliate compliant?
    Do not use too much affiliate links.
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