Keyword Destination URL & Quality Score

4 replies
  • SEO
  • |
I've got a question for you warriors: I have been running some AdWords campaigns for a while. I have always set the destination URL at the ad level (not keyword level).

I just launched a new landing page on my site and wanted to direct some specific traffic to the new landing page. So I added a destination URL to some highly relevant keywords. But my Quality Score then plunged from 6 to 2 on those keywords!!!

I know that AdWords sometimes seems to arbitrarily assign quality scores to new keywords that I add to my campaigns, and then changes the quality score over night... I'm hoping that is whats happening here... as it would be quite bad if my QS dropped from 6 to 2 on some important keywords!
#destination #keyword #quality #score #url

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