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Question on keyword selection

by Sebastian Alexander
7 replies
  • SEO
    • |
Let's say I want to promote a Clickbank language learning product, "Learn Estonian," for example. The product's sales page offers a free course to get prospects into the funnel if they aren't ready to buy. Question:

Would I be better off targeting a keyword like "Estonian language course" or "free Estonian course"? How would I decide?
#keyword #question #selection
  • Profile picture of the author lovboa
    Banned
    Targeting those keywords would be better to target because they are more targeted keywords that would attract more targeted traffic to your site.
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  • Profile picture of the author TheContentAuthority
    Sebastian Alexander,

    If you are only to have one page and your choice is between those two keywords, I would choose the one that is less competitive while still having a high search volume. Also, what is stopping you from using both? You could create a landing page for each one and target each one. Remember that it’s a keyword for every page you have on your website when it comes to optimizing them for search.

    Here is some great info from SEOMoz on choosing the right keywords,

    Keyword Research | SEOmoz YouMoz

    Hope that helps,

    Shawn
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  • Profile picture of the author UMS
    Personally I would steer clear of any Clickbank products that have an opt-in form on their sales page as you can loose affiliate commissions.
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  • Profile picture of the author contentwriting360
    Banned
    Sebastian,

    As a provider of content writing services, I would choose long-tailed keywords with low competition but with a high search volume. What tool are you using for your keyword research?
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  • Profile picture of the author Sebastian Alexander
    I'm using Market Samurai. The "learn language X" niche has been frustrating so far. For one, I only look for keywords where the exact match domain is available, so something like "learn German" is obviously out. By digging around, I finally landed on "German slang," which is available as a .net, but then there are no products to promote save from a few badly reviewed Amazon books.

    Thanks for the link, Shawn. I'll look at it very carefully.
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  • Profile picture of the author Jim Hughes
    Look for "buying" keywords...i.e. keywords someone would search if they want to buy something.

    I'd stay away from the "free" keyword. You're more likely to get people who are looking to avoid spending money. Doesn't mean it can't work...it's just likely to be harder (lower conversion ratio).
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  • Profile picture of the author Sebastian Alexander
    Thanks, Jim. Continuing with the language niche as example, I am trying to find keywords which are also available as domains. In the 'learn German' niche, I have found: learninggerman.com and germanslang.org

    Question: assuming I go ahead and register and attempt to rank for "german slang," does this mean I can ONLY promote affiliate offers related to German slang? Would I be correct in assuming someone who types "german slang" into Google is not, in fact, interested in buying an entire course on learning German?

    germanphrases.com is also available... but then how would I attempt to use this keyword on the site? I'd have to make an entire site devoted to "German phrases" or syntax or sentence structure, no?

    I'm just trying to figure out how flexible the relationship between the keyword and the niche itself can be.

    EDIT: Is "review" a buying keyword? "German course reviews" or "dirt bike reviews" etc. imply buying intent, is that right?
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