PPC and domain parking questions

12 replies
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Hi,

Im not sure if many of you do this but I have about 16 domains several of them are too much high competition to even consider doing a niche site.
I was going to build them on my brand for my Authority site, but decided not to.

I have done domaining before and think its good for high competition keywords. I have a few questions:

1. When domaining is it best to park the domain or have a website with your own adsense on it?

2. Do you find domaining more successful or niche sites?
#domain #parking #ppc #questions
  • Profile picture of the author dburk
    Hi Geekgirl01,

    Parking is a good option for domains that get a lot of type-in traffic. Generally limited to exact-match domains that are short, easy to spell, and are a keyword that has some commercial intent.

    Having said that, I have found that you almost always enhance the value of those domains if you build a decent website, even if it is just a few well written articles with AdSense, and promote traffic to the website.
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    • Profile picture of the author Geekgirl01
      Originally Posted by dburk View Post

      Hi Geekgirl01,

      Parking is a good option for domains that get a lot of type-in traffic. Generally limited to exact-match domains that are short, easy to spell, and are a keyword that has some commercial intent.

      Having said that, I have found that you almost always enhance the value of those domains if you build a decent website, even if it is just a few well written articles with AdSense, and promote traffic to the website.
      Hey thank you

      This main domain I have is (Exact match) a two word with hyphen. Gets 464 thousand global searches a month - Medium Competition on google. £2.39CPC
      First 3 searches on google are
      PR2 - wiki pedia - PR2 - None or EMD's niether have many backlinks.

      But only problem being it only gets 19 exact match searches a daily. Which I dont think is enough to bother doing a niche site?

      Am I thinking right to park it and sell it?
      As if i build a half decent site for it, get it promoted i will need to do all the backlinking wont i?

      Im confused
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      • Profile picture of the author dburk
        Originally Posted by Geekgirl01 View Post

        Hey thank you

        This main domain I have is (Exact match) a two word with hyphen. Gets 464 thousand global searches a month - Medium Competition on google. £2.39CPC
        First 3 searches on google are
        PR2 - wiki pedia - PR2 - None or EMD's niether have many backlinks.

        But only problem being it only gets 19 exact match searches a daily. Which I dont think is enough to bother doing a niche site?

        Am I thinking right to park it and sell it?
        As if i build a half decent site for it, get it promoted i will need to do all the backlinking wont i?

        Im confused
        Hi Geekgirl01,

        Thanks for providing that additional information, with this slightly clearer picture of your domain, I think I may be able to clarify things for you just a bit.

        First, let me say that technically, there is no such thing as an "exact match" search in Google, so I will presume that your were referring to the exact match keyword data from the AdWords keyword tool. Also, please note that the data reported by GAKT is monthly, not daily search volume, and you should be looking at the local, not global traffic to get the number of searches for your keyword. It wasn't clear to me that you were using the Local search data, or that you had divided the local search data by 30 to arrive at the daily search volume. In either case, it doesn't seem to be very high search volume so it is likely that it has virtually nil type-in traffic.

        And finally, since the top listing on Google for that keyword is a Wikipedia page, that seems to suggest that the keyword has relatively low commercial intent.

        Based on the above factors, I would say that domain is not a good candidate for parking, and since the keyword seems to have low traffic with relatively low commercial intent, it may not be worthwhile targeting for a website either, however, I'd have to see the keyword to say for certain.
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  • Profile picture of the author DNAWRealm
    Banned
    As dburk says. What you could do is pay somebody $5 for an article or two and then put them up. If nobody's going after the keyword, you might just rank for it and at least make $10/yr or whatever. Every little helps.
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  • Profile picture of the author Geekgirl01
    Wow really?

    Thats really confusing as on Google Keyword it shows Medium competition
    450,000 gloal searches - 90,500 local searches.

    In Market. S shows 19 exact matches daily (thats how i come to that amount)

    So an EMD with this keyword is actually worthless?
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    • Profile picture of the author paulgl
      I think you need a lesson in truly parked domains.

      They have zero value for people searching on google.

      Yes, some slip through, but as google algo updates
      get more and more frequent, they will be detect
      parked domains better.

      I remember back in the day parked domains were friggin
      everywhere and the bane of real searchers.

      There is almost no value to a parked domain, unless
      it was a popular site that did get a lot of type in traffic.

      If google is showing any of your parked domains in SERPS
      for real search words (not domain), consider yourself
      very lucky. As time goes on, they should disappear.

      You are obviously confused, as you ask this:
      "Do you find domaining more successful or niche sites?"

      That makes no sense in 2012.

      Parking is a lousy idea.

      There has been a lot of talk from google abut parked domains in
      the last 6 months or so. Obviously, while people are fretting over
      nothing, they seem to not read what's truly going on.

      What even funnier, is I remember when they admitted their algo
      had "accidentally" classified some sites as parked from a
      so-called "overoptimized" penalty. Happened more than once.

      But, that gave a clue that google was ratcheting up the attack
      on parked domains.

      Paul
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      • Profile picture of the author Geekgirl01
        Originally Posted by paulgl View Post

        I think you need a lesson in truly parked domains.

        They have zero value for people searching on google.

        Yes, some slip through, but as google algo updates
        get more and more frequent, they will be detect
        parked domains better.

        I remember back in the day parked domains were friggin
        everywhere and the bane of real searchers.

        There is almost no value to a parked domain, unless
        it was a popular site that did get a lot of type in traffic.

        If google is showing any of your parked domains in SERPS
        for real search words (not domain), consider yourself
        very lucky. As time goes on, they should disappear.

        You are obviously confused, as you ask this:
        "Do you find domaining more successful or niche sites?"

        That makes no sense in 2012.

        Parking is a lousy idea.

        Paul
        Hi Paul

        Thank you for your advice. I see, this would be becaused parked domains have no real content on them. I would imagine, almost impossible to rank.

        I didn't actually want to rank in google at all, I just wanted to add 'worth' to the domain name so it goes up in value, when selling the domain name.
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    • Profile picture of the author MikeFriedman
      Originally Posted by Geekgirl01 View Post

      Wow really?

      Thats really confusing as on Google Keyword it shows Medium competition
      450,000 gloal searches - 90,500 local searches.

      In Market. S shows 19 exact matches daily (thats how i come to that amount)

      So an EMD with this keyword is actually worthless?
      Competition on Google Keyword Tool only refers to the competition among AdWords advertisers. It has NOTHING to do with rankings.

      450,000 global and 90,500 local searches is probably the Broad Match data, not exact match.

      All searches in Google are performed the same way. The data the keyword tool provides has nothing to do with how people are searching and everything to do with what they are searching.

      If your keyword is shiny blue widgets, then these searches...

      can I buy shiny blue widgets
      how can I make my blue widgets nice and shiny
      why are my shiny widgets turning blue
      widgets that are blue but not shiny

      ...would all contribute to the Broad Match data. Broad Match tells gives you any search that contains all of those words in any order and surrounded by any other words.

      Searches such as...

      how much are shiny blue widgets
      rare shiny blue widgets
      shiny blue widgets repair
      shiny blue widgets

      ...would all contribute to the Phrase Match data. Phrase match tells you how many searches are performed with those words in that exact order, but they can or cannot be surrounded by other words.

      While...

      shiny blue widgets

      ...is the only search that contributes to the Exact Match data. It tells you how many times a month people perform a search with those exact words, in that exact order, with no other words around them.

      Hope that helps.
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  • Profile picture of the author Geekgirl01
    Thanks Mike!
    Just took your advice, on google adwords tool.

    My domain I have is an EMD keyword-keyword.com

    I searched in both those keywords together and clicked 'EXACT'
    and the results come back

    590 Global
    260 Local
    £3.09 CPC

    Is this good or bad?
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    • Profile picture of the author dburk
      Originally Posted by Geekgirl01 View Post

      Thanks Mike!
      Just took your advice, on google adwords tool.

      My domain I have is an EMD keyword-keyword.com

      I searched in both those keywords together and clicked 'EXACT'
      and the results come back

      590 Global
      260 Local
      £3.09 CPC

      Is this good or bad?
      Hi Geekgirl01,

      Since all SERP are local (as in local to the country you are in) each country will have a distinctly different set of results. For that reason you need to consider that the country your website is based in will likely make up most, if not all, of your search traffic so stick with local search volume for this type of research.

      Since the keyword your domain is based in has only 8-9 searches a day, it has relatively low volume, and will probably have little or no type-in traffic. It is unlikely that you could earn enough revenue from type-in traffic to cover the cost of the yearly domain registration fee in a parking scenario.

      If you want to build value for that domain the way to do that is create a website, add useful content, and promote traffic to the website. Once you have an established a site that earns money on a monthly bases, it will enhance the resale value.

      If you intend to sell ad space then use the Google Contextual Targeting tool to gain insight into how much advertisers are paying for ad space, on the top websites, for your targeted keywords.
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  • Profile picture of the author marketwarrior06
    Banned
    Yes I have domains without adsense doing the same thing. But can't ensure you about the further result. But you can take a trip to know it
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  • Profile picture of the author Do
    I have successful stories on both. For domaining, it's much more stable and lucrative. PPC paid much well on parking page than adsense, as long as you choose an optimized parking system. If you have yet developed a domain, parking is still doable, but traffic should die fast.You can build you own revenue domain system and when you have extra time, why not diversify your revenue and steal some money from evil google?
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