Improving PR with certain keywords

11 replies
  • SEO
  • |
What should my strategy be if I want to improve my PR with certain keywords?
I have a list of hundreds of keywords that my competitors aren't optimizing properly. How do I turn this into a positive for my site?
#improving #keywords
  • Profile picture of the author jfambrini
    Make sure that these keywords have real traffic and Google keyword tool is not giving data for broad similar sounding phrases. You want Match types as "Exact"
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  • Profile picture of the author GFI
    I agree with fambrini, I also have same thinking that he is are. Try to use Google Toolbar which is the best option for matching keywords competition.
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  • Profile picture of the author UMS
    Originally Posted by bdwilliams View Post

    What should my strategy be if I want to improve my PR with certain keywords?
    PR refers to pages and not keywords.
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  • Originally Posted by bdwilliams View Post

    What should my strategy be if I want to improve my PR with certain keywords?
    I have a list of hundreds of keywords that my competitors aren't optimizing properly. How do I turn this into a positive for my site?
    Have high quality, relevant content focusing on your keyword group, that is of value to your target audience. Don't worry about PR at all, Google's focusing much more on relevance now. PR relates to specific url's anyway, and not to keywords themselves.

    I just did a search for 'cheap auto insurance' which returned 65 200 000 results (I know this figure is not really relevant but it does show that there are a fair number of sites with these phrases - the only results that we are interested in are the ones on page 1 of Google)

    As far as PR goes, here are the top 10 url's with their PR rank

    1. - 4
    2. - 0
    3. - 6
    4. - 4
    5. - 5
    6. - 3
    7. - 0
    8. - 0
    9. - 5
    10. - 0

    There are 4 PR0 sites in the top ten for what I would expect to be a fairly competitive search term, so I really believe that Google is returning results with a higher weighing towards the how the actual page content relates to the search term than with an emphasis on PR.

    Note that different results can be returned depending on your location as well as 'personalized experience' if you're logged into your Google account.
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  • Profile picture of the author timothyalex
    Page Rank is just one of the factors for keyword rankings. There are many other factors contributing SERP results. It is good that you got list of keywords for targeting, just start setting up individual pages if those keywords are really worthy. Then do proper on site and off site optimization for good keyword ranking.
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  • Profile picture of the author Jose Princely
    Hmmm. It is too easy. I think you are talking about Keyword Ranking and not Page Rank(PR). Just give appropriate title and description with valuable content in it. You may get ranked.
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  • Profile picture of the author Stuart william
    I am not getting your point correctly, you want to improve PR with certain keywords? You can improve your page rank for certain url instead of keywords. You can do proper optimization of url according to respective keywords so that you can achieve better ranking.
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  • Profile picture of the author anne785
    Analyze the traffic and search of the keywords using tools and then target according to it.
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    • Profile picture of the author bdwilliams
      I seem to be confused about the difference between "keyword" ranking and "pagerank".

      I want to increase my keyword ranking. When someone searches "Jevco" I want my site to show up.
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      • Profile picture of the author paulgl
        Originally Posted by bdwilliams View Post

        I seem to be confused about the difference between "keyword" ranking and "pagerank".

        I want to increase my keyword ranking. When someone searches "Jevco" I want my site to show up.
        Your main index page is devoid of the word jevco.

        <title> should be something like "get a jevco insurance quote"
        (right now it's just titled, Home)

        You need to have some text on the page with the same or similar,
        Bold or H1
        "Compare Jevco Insurance Rates"

        Your site needs a ton of work. You've got empty image slots even.

        Start building some links with the word jevco somewhere, like
        here in your sig, for example.

        Oh...ditch the word "beta." Edit the image and delete that part.

        Paul
        Signature

        If you were disappointed in your results today, lower your standards tomorrow.

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