Does Google view comments as "new content"?

32 replies
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Hey guys,

I am using disqus (not using the hosted one though, all the comments are on my blog) and was wondering if those comments add content and authority to my existing post?

For example, if my post was about 2000w, would Google see 16 comments of about 80-150w words as content on my existing post or would it be better just to use the disqus hosting option which basically iframes the comments on my article? I always thought that additional comments on my article will be viewed by Google as always getting updated, fresh content?

Thanks
#comments #google #new content #view
  • Profile picture of the author DeeAnkary
    Not sure I can read Google's mind, but I would think any kind of interaction is social proof, and is a factor in rankings.

    I don't use Disqus so can't comment (ha ha no pun intended!) on that.
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  • Profile picture of the author awj888
    logic would say yes!
    a good comment ads content to the page, if they are displayed its all on the html seen by google, also comments are a social factor showing an interatction,
    if you get good comments that add value (they actualy add value )
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    • Profile picture of the author breezynetworks
      Originally Posted by awj888 View Post

      logic would say yes!
      a good comment ads content to the page, if they are displayed its all on the html seen by google, also comments are a social factor showing an interatction,
      if you get good comments that add value (they actualy add value )
      I understand completely and agree with you. So in other words, using the new feature of disqus (they host the comments, iframed on my page) will rob me of having comments on the article being displayed in the html of the article?
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      • Profile picture of the author blueorca17
        Originally Posted by breezynetworks View Post

        I understand completely and agree with you. So in other words, using the new feature of disqus (they host the comments, iframed on my page) will rob me of having comments on the article being displayed in the html of the article?
        Yes. All Google sees when a new comment is posted is the same iframe that you put on there when you installed the comments to begin with.... new pages and new content are NOT generated in the eyes of Google.
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  • Profile picture of the author chiwawa
    Well in my opinion, an informative comment should count as content for the page and should be counted as a ranking factor for search engines. Like others said, it shows interaction.
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  • Profile picture of the author MikeFriedman
    Comments also dilute your content on the page. Especially when you start talking about all the stupid "Hey great post" or "Thanks for the information" kind of bullshit comments.
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    • Profile picture of the author breezynetworks
      Originally Posted by MikeFriedman View Post

      Comments also dilute your content on the page. Especially when you start talking about all the stupid "Hey great post" or "Thanks for the information" kind of bullshit comments.
      Agreed, I never approve those sort of comments anyway to be honest. But yesterday, I had a commenter that left about a 500+ word question closely related to the article topic (genuine stuff, no attempt at link building, etc). That should really boost my post in the eyes of Google right? If the comments are iframed, Google wont do that because the content is not actually on my blog?
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    • Profile picture of the author paulgl
      Originally Posted by MikeFriedman View Post

      Comments also dilute your content on the page. Especially when you start talking about all the stupid "Hey great post" or "Thanks for the information" kind of bullshit comments.
      Anyone who allows comments is just asking to spam up their
      webpage, along with adding "content" that can only change
      the dynamics of the content.

      There is no reason to allow comments using real indexable
      text.

      In fact, it is a violation of adsense. You are allowing a change
      in the content that is not useful or bargained for with
      advertisers.

      Google is rapidly getting to the point of calling all blog comments
      spam. This will not effect the large, newsy, authoritative sites
      that allow comments, but does affect small time players.

      Anyway, all blog comments are spam. Why people in 2012
      still allow them, is just crazy.

      Paul
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      • Profile picture of the author breezynetworks
        @Paul - Since when is allowing your readers to leave genuine comments (often questions that are moderated to ensure relevance to the article topic) spammy or even slightly against the TOS of Adsense?

        I am not faking comments, neither am I making small, deceptive modifications to "trick" Google into raising my positions in the SERPs. I specifically said that comments are genuine and most of the time, they are fairly lengthy as well. I just felt it would be a shame to allow disqus to be hosting all that user generated content if it could benefit my post.

        Since my blog is exclusively a "how to" and "DIY" type, I actually encourage comments and they are absolutely necessary to clear up any confusion my readers my have with the methods or steps. I even take the time to personally answer each and every single comment that a user makes on the blog.

        Simply put, will hosting the disqus comments on my blog be beneficial or should I enable the "feature" to have it iframed (much like facebook comments work on blogs) ?

        Originally Posted by ownergolan View Post

        User generated content is great, but many comments could ruin your keyword density, make high OBL and more.. so you should always monitor it.
        Good point. I will keep the potential high OBL in mind. As for the keyword density, I dont really worry about that. I tend to just focus on delivering extremely high quality articles, each one usually takes me about 6-8 hours lol. Although its based on a seed keyword, I also ensure that lots of LSI and related keywords are used.
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        • Profile picture of the author Grettcs
          Originally Posted by breezynetworks View Post

          @Paul - Since when is allowing your readers to leave genuine comments (often questions that are moderated to ensure relevance to the article topic) spammy or even slightly against the TOS of Adsense?

          I am not faking comments, neither am I making small, deceptive modifications to "trick" Google into raising my positions in the SERPs. I specifically said that comments are genuine and most of the time, they are fairly lengthy as well. I just felt it would be a shame to allow disqus to be hosting all that user generated content if it could benefit my post.

          Since my blog is exclusively a "how to" and "DIY" type, I actually encourage comments and they are absolutely necessary to clear up any confusion my readers my have with the methods or steps. I even take the time to personally answer each and every single comment that a user makes on the blog.

          Simply put, will hosting the disqus comments on my blog be beneficial or should I enable the "feature" to have it iframed (much like facebook comments work on blogs) ?



          Good point. I will keep the potential high OBL in mind. As for the keyword density, I dont really worry about that. I tend to just focus on delivering extremely high quality articles, each one usually takes me about 6-8 hours lol. Although its based on a seed keyword, I also ensure that lots of LSI and related keywords are used.
          Hey Breezy , i come to know somewhere after going through your post is that allowing commenting is the right thing . Please put a light on my question that if some one is making relevant comments on my blogs or articles then should i have to allow those comments . Will the genuine comments that i have approved affect my serp rankings . please tell me bout that clearly and briefly. and one thing more if should i have to make my relevancy of the blog posts as no follow or do follow as if it is do follow then it will also pass my link juice . and tell me what is disqus hosting and which one is beneficial in iframing commenting and disqus hosting of comments and why ?
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          • Profile picture of the author breezynetworks
            Originally Posted by Grettcs View Post

            If some one is making relevant comments on my blogs or articles then should i have to allow those comments . Will the genuine comments that i have approved affect my serp rankings .
            Yes, it seems it does have a positive effect. But the comments should not a textual substitute for great content.

            Originally Posted by Grettcs View Post

            Relevancy of the blog posts as no follow or do follow as if it is do follow then it will also pass my link juice.
            I dont quite understand your question. If you are asking if links in your comments should be rel="nofollow" then yes, thats a good idea. I also make each link open in a new window so people dont bounce off your page. But to be honest, its very very seldom that I allow any links, if a comment has them, I just delete it.

            Originally Posted by Grettcs View Post

            What is disqus hosting and which one is beneficial in iframing commenting and disqus hosting of comments and why?
            Disqus is a commenting system. I believe that a quick Google search and a re-read of this thread will help you mate, not gonna hold you hand on this one.
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      • Profile picture of the author jxam69
        Originally Posted by paulgl View Post

        In fact, it is a violation of adsense. You are allowing a change
        in the content that is not useful or bargained for with
        advertisers.
        Paul, I usually find your posts are quite good, however you've misfired on this one.

        Not only are comments not a violation of the Adsense TOS, but I recently did a deal with my Adsense Rep to increase the number of Adsense units specifically displayed in comments.
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  • Profile picture of the author ownergolan
    User generated content is great, but many comments could ruin your keyword density, make high OBL and more.. so you should always monitor it.
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  • Profile picture of the author yukon
    Banned
    If the comments are legit there's nothing wrong with that, big business spends millions every year polling customers.

    My advice is, do not let the comments show as plain text, use an iframe or a suggestion form that will send the traffics question to a disposable email. Forward the disposable email to your real email, that way you can dump the email If it gets blasted with spam & simply create a new disposable email If ever needed. Then turn the question into an optimized FAQ page, use the FAQ page to help rank the target page, or rank both the target page & the FAQ page in the SERPs.

    Win, win.
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  • Profile picture of the author breezynetworks
    Hey Yukon, thanks for your comment.

    I dont understand why you wouldnt want to have the comments in plain text? Could you explain that bit for me please?

    I completely agree with the optimized FAQ page. I actually am going to use WP answers (yahoo answers type of theme) on the same domain (in another folder) and direct most of the comments there but right now, due to financial commitments I cannot afford the $70 ish at the moment. Good to hear that its a decent idea

    EDIT: Thanks for that disposable email suggestion, love it!
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  • Profile picture of the author stockpost
    too much spam will kill any site that ask for comments.
    You can not hire enough people as the spam comes from bots.

    And google does know if the comment is from real people or not.
    They just kill your site if they think it is comment spam.
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  • Profile picture of the author powerofschool
    If you think normally about it.

    Robots comes to the sites to read all the data in the page. It wont bother weather

    it is comments or article in that page.

    Every thing in the page will be indexed by the google.

    So no doubt about it . Google will index whole thing in the page.
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    • Profile picture of the author breezynetworks
      Originally Posted by powerofschool View Post

      Every thing in the page will be indexed by the google.
      Completely agree, so therefore, surely this additional related and "on-topic" content will be valuable to my post? Iframing it from disqus servers will prevent the comments from being indexed on my blog?
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  • Profile picture of the author RyanEagle
    The way I see it, a useful comment on the page should be counted as a ranking factor. This shows interaction within the page. Just saying.
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  • Profile picture of the author rahmanpaidar
    I usually enjoy reading all comments in a post that are legit and fully moderated
    by admin specially if the post were exactly what you were looking for on the web.

    To OP: Don't expect search engines crawl, index and download your full page. There's
    some limits on that that are depending on several factors.
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  • Profile picture of the author gpwilson
    You are absolutely correct dude.
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  • Profile picture of the author breezynetworks
    Originally Posted by blueorca17 View Post

    Yes. All Google sees when a new comment is posted is the same iframe that you put on there when you installed the comments to begin with.... new pages and new content are NOT generated in the eyes of Google.
    Alright cool, that makes sense. If a blog as facebook comments for example, when I view the page source, the comments are not actually on the page (they are on facebook, iframed on the blog) So using the disqus iframe probably wouldnt be a good idea then? (I have opted out of it at the moment)

    Originally Posted by rahmanpaidar View Post

    I usually enjoy reading all comments in a post that are legit and fully moderated by admin specially if the post were exactly what you were looking for on the web.
    Originally Posted by rahmanpaidar View Post

    To OP: Don't expect search engines crawl, index and download your full page. There's some limits on that that are depending on several factors.
    Could you elaborate a little please? My latest article is about 3000 ish words (extremely informative, not just aiming for word count) with about 11 pictures and at the moment there are 7ish on-topic comments. What wouldnt Google index in the page? And on a slightly off-topic note, I usually target about 4-6 keywords per article (with that word count, I can easy get enough of them on the page with it being completely spam free). But will Google rank a single article for multiple keywords or would it choose one or two?
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    • Profile picture of the author rahmanpaidar
      Originally Posted by breezynetworks View Post

      Could you elaborate a little please? My latest article is about 3000 ish words (extremely informative, not just aiming for word count) with about 11 pictures and at the moment there are 7ish on-topic comments. What wouldnt Google index in the page? And on a slightly off-topic note, I usually target about 4-6 keywords per article (with that word count, I can easy get enough of them on the page with it being completely spam free). But will Google rank a single article for multiple keywords or would it choose one or two?
      They index pages and how deep they go on a page according to
      site's and pages ranking factors and how important they think the page
      is for user satisfaction.

      There's nothing against user comments and comment section on your site.

      It's the job of Crawlers to decide which page to index, and how deep they
      traverse horizontally and vertically on your site and your pages.
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    • Profile picture of the author blueorca17
      Originally Posted by breezynetworks View Post

      Alright cool, that makes sense. If a blog as facebook comments for example, when I view the page source, the comments are not actually on the page (they are on facebook, iframed on the blog) So using the disqus iframe probably wouldnt be a good idea then? (I have opted out of it at the moment)

      No, using disqus is not a good idea if you want new/dynamic content on your page.
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  • Profile picture of the author howto
    People need to stop assuming Google is so stupid. This is 2012 not the 90's. I am sure Google can guess what is a comment and what is not merely by the text above it that reads "comments" or the links that point to it saying "leave a comment". A persons name and a sort chuck of text is also a dead give away as well as how comments are generally laid out. Another give away is that they are mostly at the end of the content.

    The fact is none of there posters here know 100% the answer your question and they are just guessing. One thing I am quite sure about though is that Google are smart enough to tell a comment section on a website. Seo is their job and they invest a lot of money in their algorithms.

    If I asked you to come up with ways for some software to read a website and find where the comments were I bet you would have loads of ideas. It would be very easy to make something that would locate the comments section on a website with great accuracy. I bet Google as done this as it makes sense that they would.


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  • Profile picture of the author lauragibbs83
    That's why Forum Posting is one good way of building online reputation aside from getting quality backlinks on it.
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  • Profile picture of the author LiftMyRank
    In a recent case study I did, a lot of sites I found ranking on page 1 for highly competitive keywords had a comments section for the ranked page, social interaction and fresh content count for something no doubt...
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    • Profile picture of the author breezynetworks
      Originally Posted by John Moore View Post

      In a recent case study I did, a lot of sites I found ranking on page 1 for highly competitive keywords had a comments section for the ranked page, social interaction and fresh content count for something no doubt...
      Very interesting, also enjoyed your report!

      Perhaps I should put a poll up for iframed disqus comments or locally hosted disqus comments
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  • Profile picture of the author breezynetworks
    As a final note, I have decided to host the comments on my blog instead of iframing it. This decision is based on my personal preference and the recommendations in the comments above. If anyone else as any recommendations otherwise, would love to hear from you. Otherwise, my question is answered, thank you
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  • Profile picture of the author Grettcs
    Yes, it seems it does have a positive effect. But the comments should not a textual substitute for great content.
    Thanks for your reply but my question is that if we are allowing the out bound links to other relevant sites that are commenting on our blog or articles then Is it affect our website serps ranking to go down ? i have seen many of websites that have integrated blog in to their websites and not allow comments at all? Should we have to integrate our blog in to our website or should we have to submit our posts separately on web2.0 sites ? which one is best as per your knowledge ?


    I dont quite understand your question. If you are asking if links in your comments should be rel="nofollow" then yes, thats a good idea. I also make each link open in a new window so people dont bounce off your page. But to be honest, its very very seldom that I allow any links, if a comment has them, I just delete it.
    do we have to make relevancy of no follow for all the comments that have been made by others on our blog or website ?
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  • Profile picture of the author breezynetworks
    Its really up to you mate. I prefer to have a blog and then build backlinks from web 2.0. I think we are going a bit off-topic here lol.

    As I mentioned, I usually dont allow any links in my comments (I just delete the commenter and block the IP) but on the odd occasion, I may allow it but then disqus commenting system automatically nofollows it (which is good)
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    • Comments are a form of user generated content. An article that has lots of relevant comments enjoy greater exposure. Quality comments add value to your post and increase your chances of getting backlinks.
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