Is it Bad to Have TOO Many Innerlinks?

by GGpaul
33 replies
  • SEO
  • |
Hey all, so I've been trying to focus on my bounce rate the past week and I've been inner linking my pages.

My question is, is there a limit as to how many times you can inner link for a page?

Do you get penalized for having too many inner links, just like having too many affiliate links? Or it doesn't matter? If I were to have let's say the word "costume" mentioned 15 times in my content, and I want to hyperlink it to another page on my site, do I innerlink ALL 15 ? Thanks all.
#innerlinking #pages
  • Profile picture of the author Devtard
    I would recommend a similar approach that Wikipedia uses. Link keywords only once - less is better.
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    • Profile picture of the author GGpaul
      Originally Posted by Devtard View Post

      I would recommend a similar approach that Wikipedia uses. Link keywords only once - less is better.
      Bare in mind, this isn't leading it to another site or an affiliate link. Just towards my pages. So one is enough?
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  • Profile picture of the author Devtard
    I think so. I doubt that having several links going to the same URL on one page would have any benefits. Afterall, Google PageRank splits equally to all links. Also having more links looks spammy.
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  • Profile picture of the author dennis09
    Hi Paul,

    I've definitely seen sites get penalized for excessive internal linking, but as far as what defines "too much"...well, that's the fuzzy gray area. As long as you do (or don't do) the following you should be fine:

    DO NOT link to the same post 15 times from a page with the same keyword, that's just begging for trouble.

    DO NOT link to the same post in every single article on the site.

    DO link to other posts using LSI keywords. This helps tremendously in terms of relevance. So if the post you're trying to rank is about "dog training" then you may want to use "training commands" "handling techniques" etc.

    DO spread the love around evenly. Try to link out to other posts as well using different keywords.

    I prefer to make 2-3 links per target page (linking out). So if I want to link out to 2 other internal pages this means that i'll have around 4-6 links in that article total.

    Hope that helps.
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  • Profile picture of the author GGpaul
    I'm just figuring out ways to decrease the bounce rate that's all. Cool deal. Thanks guys.
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  • Profile picture of the author GGpaul
    My bounce rate is so freaking high. I'm making sales, but I don't like it. Yukon suggested to have the affiliate link that people click on open on a new tab.

    But the problem is I'm having a tough time editing that on the .php file. (The theme is integrated with the "click here" link.

    So....I'm spending all weekend learning about HTML coding

    But whatever it takes to succeed right?

    If you guys can help that be great. This is what I'm having a problem with

    <a href="http://www.blahblahblabhalh.com/asdf/asdf/redirect?tag=<?php echo get_post_meta($post->ID, 'blahID', true); ?>&path=XXX/<?php echo get_post_meta($post->ID, 'XXXX', true); ?>">Click here</a></font></u> to buy this product</b>


    How would I change that to opening to a new window? Where would I add <a href="http://www.w3schools.com" target="_blank">Visit blahblah<a></p>

    Into that code? Thanks.
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    • Profile picture of the author tryingtolearn
      Originally Posted by GGpaul View Post

      My bounce rate is so freaking high. I'm making sales, but I don't like it. Yukon suggested to have the affiliate link that people click on open on a new tab.

      But the problem is I'm having a tough time editing that on the .php file. (The theme is integrated with the "click here" link.

      So....I'm spending all weekend learning about HTML coding

      But whatever it takes to succeed right?

      If you guys can help that be great. This is what I'm having a problem with

      <a href="http://www.blahblahblabhalh.com/asdf/asdf/redirect?tag=<?php echo get_post_meta(, 'blahID', true); ?>&path=XXX/<?php echo get_post_meta(, 'XXXX', true); ?>">Click here</a></font></u> to buy this product</b>


      How would I change that to opening to a new window? Where would I add <a href="http://www.w3schools.com" target="_blank">Visit blahblah<a></p>

      Into that code? Thanks.
      <a href="http://www.blahblahblabhalh.com/asdf/asdf/redirect?tag=<?php echo get_post_meta($post->ID, 'blahID', true); ?>&path=XXX/<?php echo get_post_meta($post->ID, 'XXXX', true); ?>" target="_blank">Click here</a></font></u> to buy this product</b>

      BTW how bad is bounce rate on your site?
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      • Profile picture of the author Chris Silvey
        Originally Posted by tryingtolearn View Post

        <a href="http://www.blahblahblabhalh.com/asdf/asdf/redirect?tag=<?php echo get_post_meta(, 'blahID', true); ?>&path=XXX/<?php echo get_post_meta(, 'XXXX', true); ?>" target="_blank">Click here</a></font></u> to buy this product</b>

        BTW how bad is bounce rate on your site?

        You have to remember bounce rate is dependent on the content relevancy to the visitor. Keywords can attract various sorts of people looking for entirely different information.
        Maybe try a secondary keyword and see if you can target the group you are looking for and cut your bounce rate down.
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    • Profile picture of the author WraithSarko
      Originally Posted by GGpaul View Post

      My bounce rate is so freaking high. I'm making sales, but I don't like it. Yukon suggested to have the affiliate link that people click on open on a new tab.

      But the problem is I'm having a tough time editing that on the .php file. (The theme is integrated with the "click here" link.

      So....I'm spending all weekend learning about HTML coding

      But whatever it takes to succeed right?

      If you guys can help that be great. This is what I'm having a problem with

      <a href="http://www.blahblahblabhalh.com/asdf/asdf/redirect?tag=<?php echo get_post_meta(, 'blahID', true); ?>&path=XXX/<?php echo get_post_meta(, 'XXXX', true); ?>">Click here</a></font></u> to buy this product</b>


      How would I change that to opening to a new window? Where would I add <a href="http://www.w3schools.com" target="_blank">Visit blahblah<a></p>

      Into that code? Thanks.
      I take it ur site isn't built with wordpress then cause it's a simple clik to get links to open in a new window.
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  • Profile picture of the author Vivers
    You know, I have numerous blogs on my site pointing to the same page with no problems at all. They are unique content of course.
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    • Profile picture of the author GGpaul
      Originally Posted by Vivers View Post

      You know, I have numerous blogs on my site pointing to the same page with no problems at all. They are unique content of course.
      You're in Mission Viejo? My godfather lives there. Really really nice place. If you have the chance check out surfin donuts (you prolly know it if you travel a lot). My friend owns that donut shop.
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  • Profile picture of the author GGpaul
    Bad like 75 percent. Yo did you get my e-mail?
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    • Profile picture of the author tryingtolearn
      Originally Posted by GGpaul View Post

      Bad like 75 percent. Yo did you get my e-mail?
      I sent you email on the id you gave me via pm, but, I haven't received any email from you....I have also sent you chat request on gmail
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  • Profile picture of the author GGpaul
    Well here's the problem. My keywords are catered to where it's SUPER targetable. Where people are at the verge of buying and all they want to do is hear a review. That's cool and all but they click on the affiliate link too fast. So my question now is, does bounce rate really affect it's rankings? If so, then at least I can open the affiliate link to another window. And add a couple things here and there. Learning process.
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  • Profile picture of the author GGpaul
    Hmmm didn't get any ill pm you again
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    • Profile picture of the author tryingtolearn
      Originally Posted by GGpaul View Post

      Hmmm didn't get any ill pm you again
      I have sent you chat request on paul*******a@gmail.com and email on your fli*****7@hotmail.com.

      Check spam folder
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  • Profile picture of the author GGpaul
    Not rinor are you?
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  • Profile picture of the author SuzanneH
    Am I misreading something? If you're pushing people offsite to make the sale, then you'd want to see a high bounce rate -- well, as long as you're getting hops. High bounce rate/low hops would be bad, of course.

    Suzanne
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    • Profile picture of the author GGpaul
      Originally Posted by SuzanneH View Post

      Am I misreading something? If you're pushing people offsite to make the sale, then you'd want to see a high bounce rate -- well, as long as you're getting hops. High bounce rate/low hops would be bad, of course.

      Suzanne
      A lot of people do click on the link which gives me that high bounce rate. I just want to know, is it a myth or not that bounce rate plays a role in terms of SEO? Will my keywords go down if the bounce rate is so high for that particular page ?

      Therefore if it does, I want to bring that bounce rate down a little bit.
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      • Profile picture of the author SuzanneH
        Originally Posted by GGpaul View Post

        A lot of people do click on the link which gives me that high bounce rate. I just want to know, is it a myth or not that bounce rate plays a role in terms of SEO? Will my keywords go down if the bounce rate is so high for that particular page ?

        Therefore if it does, I want to bring that bounce rate down a little bit.
        Only Google knows for sure, of course, but consider this: Google says they don't take Analytics into account when it comes to Search. (Some people would argue that Google is lying.) From my experience, I have many pages that have a high bounce rate (because people find the information that they need) and Google still ranks these pages way up there.

        One thing that Google apparently pays attention to is the bounce rate in terms of *search* -- where a user clicks on a result that Google gives them and then bounces back to the search results page. Now, the user could bounce back because it's a crappy site OR because Google is giving the user crappy results. That's why Google had that little "Block results from xyz" link on the search results page.

        Internal linking is great if you want people to stick around more. Don't over do it. Think of your visitors and of your sales. Put a few in and see how it affects sales.

        Suzanne
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        • Profile picture of the author GGpaul
          Originally Posted by SuzanneH View Post

          Only Google knows for sure, of course, but consider this: Google says they don't take Analytics into account when it comes to Search. (Some people would argue that Google is lying.) From my experience, I have many pages that have a high bounce rate (because people find the information that they need) and Google still ranks these pages way up there.

          One thing that Google apparently pays attention to is the bounce rate in terms of *search* -- where a user clicks on a result that Google gives them and then bounces back to the search results page. Now, the user could bounce back because it's a crappy site OR because Google is giving the user crappy results. That's why Google had that little "Block results from xyz" link on the search results page.

          Internal linking is great if you want people to stick around more. Don't over do it. Think of your visitors and of your sales. Put a few in and see how it affects sales.

          Suzanne
          Awesome. Thank you so much Suzanne. I noticed my time on site is really high too like at 45 seconds. But then my CTR is so high as well. I guess they found what they needed, and that's why I've been getting the sales.
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  • Profile picture of the author singapito
    I think it hurts
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  • Profile picture of the author Berkinb
    Paul, did you check the time on site and consider the number of clicks (to aff. links) as well? I know what kind of sites you are creating (as I'm doing pretty much the same thing with my partner); visitors are very targeted and we have a very high CTR.

    One thing I do is that I make sure the sidebar always shows the products from the same category that the post is in (I use the Catalyst theme that makes it possible without any plugins).

    And another thing I do is that I make sure to add 1-2 links to other products, especially when I talk about cons. Something like: "This product cannot do X well; if you need a model that does X well, you may want to look at <a>this model</a>.

    Between all of these, I see the bounce rate around 45-50%, which I consider good.
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    • Profile picture of the author GGpaul
      Originally Posted by Berkinb View Post

      Paul, did you check the time on site and consider the number of clicks (to aff. links) as well? I know what kind of sites you are creating (as I'm doing pretty much the same thing with my partner); visitors are very targeted and we have a very high CTR.

      One thing I do is that I make sure the sidebar always shows the products from the same category that the post is in (I use the Catalyst theme that makes it possible without any plugins).

      And another thing I do is that I make sure to add 1-2 links to other products, especially when I talk about cons. Something like: "This product cannot do X well; if you need a model that does X well, you may want to look at <a>this model</a>.

      Between all of these, I see the bounce rate around 45-50%, which I consider good.
      Yeah I'm thinking of now finding products that's related for that particular product.

      For example

      PS3 - well what do you need with a PS3? A controller, a videogame, an HDMI cable etc. So maybe then, I can just add those into the content and hyperlink them to lead to another page.

      I have an average of 1 minute 30 seconds. Sometimes even lower. But I do make sales even when it's like 37 seconds avg on the site, at 55-110 views a day.
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  • Profile picture of the author Warock
    Banned
    Too many backlink is hard to maintain a good backlink profile, as for penguin you need 50% non-keyword anchor-ed keyword and 50% keyword based anchor keyword to rank in google #1. Plus blasting too many backlink using software like senukex can get your website to sandbox by google.
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    • Profile picture of the author GGpaul
      Originally Posted by Warock View Post

      Too many backlink is hard to maintain a good backlink profile, as for penguin you need 50% non-keyword anchor-ed keyword and 50% keyword based anchor keyword to rank in google #1. Plus blasting too many backlink using software like senukex can get your website to sandbox by google.
      This has NOTHING to do with software. Why would I even want to use a software after failing miserably with it for the past year(s)?

      I'm not even talking about a keyword that I'm ranking, but just a word in the page that I'll innerlink.
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  • Profile picture of the author keokeo123
    Banned
    I think that several same inner links in same page/article , wouldnt help anything.
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  • No, do not link all 15 instances of 'costume.' That blatantly looks like it's being done only for SEO purposes. It does not benefit a reader to have all 15 instances linked.

    The answer to this one is the same as the answer to many on-page SEO issues: do what would look natural to the reader.
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  • Profile picture of the author SEO Haven
    You can never have too many. As long as each URL you link is highly relevant and only used ONCE, same goes for anchor text.
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  • Hello there!
    I think it is not good to link all 15. I would prefer you link at least two or three though. As what was mentioned above, too many links in your post may look spammy. Even if it is just internal linking. Less is more.
    Regards
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  • Profile picture of the author GGpaul
    I guess what I'll be doing is what Berkinb had suggested. I'll find additional products within the product. For ex : Power tool - batteries, cords, etc. etc.
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